Salesforce Marketing Cloud Campaign Specialist

hace 5 días

Barcelona, Barcelona, España Dentsu A tiempo completo
About the Role

We are seeking a highly skilled Salesforce Marketing Cloud Campaign Consultant to join our team at Dentsu. As a key member of our Platform Enablement team, you will play a critical role in helping our clients achieve their goals of enriching their customer experiences using Salesforce Marketing Cloud.

As a Senior Campaign Consultant, you will lead a team of consultants in delivering a range of services, including front-end platform configuration, campaign/journey migration, new client onboarding, and transition to our Managed Service team. Your expertise will be essential in planning and executing complex campaign migrations, designing and implementing campaign strategies, and ensuring data integrity and governance.

Responsibilities
  • Migrate and implement campaigns from one tool to another, working closely with clients to capture, document, and translate requirements into actionable tasks.
  • Design and develop campaign briefs, journeys, diagrams, and campaign lifecycle documentation for both internal stakeholders and clients.
  • Develop a deep understanding of client data requirements and availability to support campaign execution during workshops, meetings, and daily activities.
  • Lead on QA, testing, proofing, and peer review tasks to ensure campaign quality and integrity.
  • Provide training and support to clients on campaign best practices, technical skills, and industry optimization techniques.
Requirements
  • At least 5 years of experience manipulating, segmenting, selecting data, and activating customers through Salesforce Marketing Cloud.
  • Proven experience leading migration projects from start to finish.
  • Strong understanding of relational data and database marketing, campaign, and reporting tools.
  • Excellent team working skills with the ability to work collaboratively and flexibly.
About Dentsu

Dentsu is a global media and marketing communications company that uses insights to connect brand, content, commerce, and experience. We are headquartered in Tokyo, Japan, and have a diverse, global perspective that drives client growth and shapes society.

We are committed to creating a culture that enables our employees to bring their whole selves to work and be proud of doing so. We encourage applications from people with disabilities, and of all ages, nationalities, backgrounds, and cultures.

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