Omnichannel Key Account Manager

hace 2 semanas

Barcelona, España Revlon Inc. A tiempo completo

In REVLON, a leading multinational company in the cosmetic sector, we are hiring an Omnichannel Key Account Manager (Pro-Retail)

This role will manage strategic partnerships with retailers and pure-play players across physical and digital channels, ensuring consistent pricing, promotions, activations, and brand visibility while maximizing sales and profitability in an omnichannel environment.

Role Objectives:

- Increase market share and share of shelf within strategic omnichannel accounts.
- Ensure consistency in pricing, promotions, and activation across channels.
- Optimize the shopper experience in omnichannel environments.

Key Responsibilities:

-Commercial Management

- Negotiate annual agreements, commercial terms, and joint business plans.
- Define sales and profitability targets by channel (offline & online)
- Manage pricing and promotional conflicts between channels.

-Omnichannel Execution

- Implement integrated physical and digital activations.
- Coordinate in-store and digital platform initiatives.
- Ensure consistent brand visibility across all touchpoints.

-Digital & Retail Media

- Optimize digital content (images, descriptions, SEO) on online platforms.
- Plan and execute Retail Media campaigns with a strong ROI focus.
- Monitor and optimize KPIs such as CTR, conversion rate, and ROAS.

-Analysis & Reporting

- Analyze sell-in and sell-out performance by account and channel.
- Prepare omnichannel KPI reports (share of shelf, share of search)
- Generate insights to improve shopper experience and profitability.

-Stakeholder Management

- Collaborate with internal teams: E-commerce, Trade Marketing, Digital & Finance.
- Coordinate with retailer teams on activations and digital optimization.
- Prepare client presentations and commercial proposals.

Education and experience required:

- University degree in Business Administration, Marketing, Digital, or related fields
- English (B2)
- 2+ years in retail and/or e-commerce account management
- Experience with pure players and/or marketplaces
- Background in Retail Media, digital content optimization, SEO, and campaigns

Knowledge, Skills & Abilities required:

- Strong commercial acumen.
- Ability to manage priorities in complex environments.
- Strategic omnichannel mindset.
- Strong analytical and reporting skills.
- Flexibility, collaboration, and teamwork orientation.
- Availability to travel in Spain.

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