Digital Acquisition Manager

hace 5 meses

Mallorca Illes Balears provincia, España Hotelbeds A tiempo completo

HBX Group is the world’s leading technology partner, connecting and empowering the world of travel. We’re game-changers, disruptors, the people who bring together local and global brands in accommodation, transport, activities and payments through our network of 300,000 hotels worldwide, 60,000 hard to reach high value clients such as tour operators, travel agents and loyalty schemes across 140 source markets. We are tech-driven, with a customer-first philosophy, and commercial teams whose knowledge and relationships on the ground are second to none. And of course we have an amazing team Our people, Team HBX Group, are the beating heart of the company who we encourage to ‘move fast, dream big and make the difference’ every day. In fact, we believe that it is tech + data + people that truly sets us apart in the market, alongside our ‘global approach, local touch’ mentality. We’re headquartered in Palma, Mallorca and employ around 3,500 people worldwide.

JOB DESCRIPTION:
JOB DESCRIPTION:
This Manager will own identifying, scoping, implementing and tracking automated support features across E2E Acquisition journeys for clients and suppliers. This Manager will work with a large cross-functional team and participate in Weekly Business Reviews with the larger Customer Experience & Integrity team.

Previous experience with AI tools & chatbots is a plus.

The role sits within the Digital Acquisition & Automation area, part of the Customer Experience & Automation team. We are looking for someone who has a proven track record on the digital acquisition of new clients in the B2B environment with a strong focus on driving results and that will be accountable for our global targets on client acquisition as well as hotel acquisition.

The right person will be used to hitting the ground running and be well experienced in working within a constantly changing environment. Resilience, enthusiasm, positivity, and out-of-the-box thinking are also key characteristics that we are looking for.

KEY RESPONSIBILITIES:

- Help to define within the Digital Acquisition & Automation area and together with Digital Commercialisation, Retail and Marketing the acquisition strategy and frameworks with a strong focus on digitalization and automation; to respond to global and market-specific needs, hitting defined targets and business objectives.
- Plan, execute and control together with the team, all the digital acquisition campaigns across the funnel including the onboarding of a new client/hotel in collaboration with the key stakeholders and focused on conversion rate optimisation and keeping an eye on the customer/hotel experience and churn rates.
- Analyzing customer feedback and data to identify improvement opportunities.
- Ensuring consistent and positive customer interactions across all touchpoints.
- Oversee and control the operation of the content calendar managed by and in collaboration with the Content Marketing Manager, giving guidance on trends based on data & SEO performance.
- Monitor and optimize all global digital acquisition activities to ensure on-time delivery, cost-efficiency, highest quality standards, and the highest ROI with an eye on performance-related KPIs.
- Planning and delivering high-impact campaigns: paid search, display, and social advertising strategies across the B2B travel environment.
- Transmit knowledge in an assertive and engaging way to drive other people’s behaviours; guiding, helping and inspiring colleagues and stakeholders (flexibility to travel) so that loyalty programs are rolled-out and operated in the markets according to a globally-coordinated strategy, standards and processes.

CANDIDATE PROFILE:

- Minimum 5 year experience in operation and execution of digital campaigns in a multi-market or global reach.
- Proficient in planning, executing and delivering high-impact campaigns: paid search, display, and social advertising strategies across the B2B travel environment focused on the company’s annual targets.
- Growth hacking approach and mindset, with adaptability and flexibility to think beyond with creative solutions.
- High level of understanding of B2B business environment.
- Project management skills and ability to coordinate resources, time, cost and stakeholders to deliver high-value results.
- Used to creative human-centered techniques in defining new business solutions and marketing programs.
- Strong analytical skills required to understand and handle quantitative data.
- Proficient use of Microsoft Office Package
- Aware of market specific channels such as Marketo, Salesforce, Hubspot, Tableau, Google Analytics, Landbot, Drupal or similar.
- Studies area: Business, Technology or Marketing.
- High level of English essential (C1 level equivalent).
- Tourism industry knowledge is a plus.

Personal skills:

- Strong interpersonal skills and be able to work effectively with a variety of individuals and skill levels.
- Team player, always willing to collaborate and ad

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