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Product Manager Orthodontics Iberia
hace 1 mes
**About Straumann**
The Straumann Group is a global leader in tooth replacement and orthodontic solutions. It unites global and international brands that stand for excellence, innovation and quality in tooth replacement and aesthetics.
We empower our employees to perform and make an impact, to question the status quo, to drive change and stay ahead of the competition. From the first Dental Implant in 1974 to the latest Digital Solution - we consistently do things differently than others.
We deliver innovation based on evidence. This is part of our employer culture as well as an exceptional team spirit that truly encourages diversity and a powerful “can-do” attitude.
WeChangeDentistry every day. Be part of it.
**The Role**
Straumann Group is looking for self-driven and motivated Product Manager - Orthodontics to join our team. Reporting to the Head of Marketing and Education Iberia, and within the Corporate Guidelines, the Product Manager develops and implements the local marketing plan and ensures market outperformance, target achievement and profitability for the respective business franchise
Reporting to the Head of Marketing Orthodontics your key responsibilities will be:
- Market development and analysis
- Develop and implement the local marketing plan
- Supporting Orthodontics projects
- Providing customer onboarding and support
- Product specialist
- Gathering and monitoring market data on environment, epidemiology, customers & patient’s needs, treatment map, competitors.
- Elaborates clear SWOT, resulting in identification of Key Issues.
- Managing the Marketing Mix (product, price, place, promotion), develops positioning and communication strategies.
- Monitoring and measuring implementation of the plan against agreed measures (i.e. market growth, product growth and market share).
- Understands and is familiar with P&L dynamics and maximizes these to
- Develops creative product/brand campaigns reinforcing the positioning.
- Designs and develops promotional materials reinforcing the product/brand positioning and competitive advantage.
- Presents clear product and market strategy to sales team.
- Evaluates effectiveness of promotional material with field. Develops sales tools to help drive sales.
- Manages and determines allocation of samples in line with product strategy, where relevant to the market.
- Co calls with sales team to coach and monitor market dynamics.
- Identifies marketing opportunities based on dental information, market knowledge, and competitor knowledge. Understands treatment trends. Builds and maintains global Straumann network and relationships through attendance of regional/global workshops.
- Builds cross-functional team effectiveness with marketing, sales, regulatory, medical colleagues to ensure successful delivery of strategies. Shares best practice and learning with marketing colleagues to build knowledge and competence. Maintains good interpersonal relationships.
- Takes responsibility for personal development.
- A minimum of 5+ years’ experience in product management and/or marketing role in Medical Device market
- A minimum of 3 years of experience in dental industry (implant dentistry, orthodontics or digital dentistry) would be an advantage;
- A bachelor’s degree in business and/or marketing related field from an accredited institution or equivalent professional qualification is preferred;
- Relevant dental product and industry knowledge;
- Excellent interpersonal and written communication skills.
- Clear communication skills.
- The ability to quickly adapt and learn new software.
- Good computer skills (Microsoft Office - Word/Excel).
- Must be a team player.
- Critical to the success of this role is also being a self-starter with the ability to work autonomously.
- Highly organised and having excellent communication and presentation skills.
**Additional Information**
What can you expect from us?
- An agile and ambitious environment: We are #ChangeMakers.
- Open, friendly colleagues who collaborate and support each other: We are #Players+Learners.
- The freedom to create and engage in an environment with the opportunity to develop yourself as a person and in your #career.
- An employer who invests in our inspiring corporate #culture.
- To work for the No.1 in Dentistry and one of the leading MedTech companies.
- Attractive and competitive salary package.
- And many more other things
