Head of Performance Marketing

hace 4 meses

Madrid, España Otovo A tiempo completo

As one of Europe's fastest growing greentech start-ups, we're determined to make our dream of bringing local and clean energy to every home a reality.

Otovo provides solar panels and batteries to homeowners and we use software and technology to make solar energy easy, affordable, and available everywhere
- We make solar easy by providing tailored offers to customers visiting our website and entering their address. With our unique technology as the core in our business, we have removed the need for a home visit and can offer tailored offers to all customers visiting our website.
- We make solar cheap by providing a platform where installers compete on price and quality to get assignments.
- We make solar available everywhere by quickly expanding our platform to new markets all over the world.

We have come a long way since launching in 2016 — we're in Norway, Sweden, France, Spain, Poland, Italy, Germany, Austria, Portugal, UK, Belgium, Netherlands and Switzerland - and we won't stop expanding.

**We need your help**:
Due to solid growth, Otovo has determined to establish a new marketing hub in Madrid which will cover SEO, Performance Marketing, Design and Content creation for some of the group's markets.

**Some of your key responsibilities will be**:

- Develop and execute performance marketing strategies to drive lead generation and revenue growth across all markets.
- Recruit and manage a strong team of performance marketing managers, providing guidance, mentorship, and support for their professional growth.
- Develop and manage performance marketing budgets across all markets
- Continuously analyze and optimize performance marketing campaigns, using data-driven insights to to guide strategic decisions and optimize campaign performance
- Collaborate with the wider marketing team to ensure Performance activities are aligned with broader business objectives.
- Collaborate with the sales and product teams.
- Develop and maintain relationships with key stakeholders and partners to drive innovation and optimization of Otovo’s performance marketing efforts.

**Who we think you are**:

- Currently based or willing to relocate to Madrid
- Near Native level of English
- Extensive experience in performance marketing, preferably in B2C lead generation.
- Strong understanding of digital marketing channels, including paid search, social media advertising, and programmatic advertising.
- Experience managing and mentoring a team of performance marketing professionals.
- Extensive experience with Hubspot
- You place significant value on the opportunity to gain experience within a rapidly expanding scale up company.
- Data-driven mindset and ability to use data to drive decisions and optimize campaigns.
- Proven track record of success in driving revenue growth through performance marketing campaigns.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Bachelor's degree in marketing, business, or a related field.

**What's in it for you?**

You'll get to be part of our journey. We learn fast and encourage bold attempts and risky experiments: Otovo is a puzzle to work on and a riddle to solve. If you like that, you'll like it here.

We enjoy being together in the office, and are open to working from home when you need focus time.

Here's some more of what we offer:

- More solar panels less global warming. You have a chance to make a meaningful contribution to the world
- You'll work with enthusiastic colleagues across Europe; passionate for their fields and eager to learn
- We take care of your internet and phone bills—no more slow access at home
- A hardware budget where you're free to pick your own gear
- A lot of flexibility when it comes to working hours
- Central located office, easily accessible, in the center of Madrid

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