Director/ Head Of Marketing

hace 4 semanas

Madrid, España Blizzard Entertainment A tiempo completo

.Director, Head Of MarketingEmpresa: Blizzard EntertainmentTipo de empleo: Tiempo completoUbicación: Barcelona, CataloniaDescripción del trabajoBlizzard has been a leader in entertainment for over 30 years, with millions of passionate fans globally. As our franchises expand into more realms, so too must our social reach, engagement, and conversation. We are seeking a candidate who will lead the release and growth of an innovative new title that will redefine its genre and captivate players globally.As the Director, Head of Marketing for the unannounced title, you will be the driving force for strategy and execution across all marketing functions – from announce, to launch, to rapid growth. This role will have a thought leadership position inside the organization, playing a key part in building the new game's brand. You will lead and drive critical functions that will enable the game to acquire, engage and delight players all over the world.The ideal candidate will have deep consumer marketing experience at an agency or on the client side in the gaming, entertainment or tech industries. They have demonstrated strategic and creative prowess, as well as business acumen. This position requires an expert in marketing who is a proactive self-starter constantly looking to push the envelope with innovative and clever ideas to grow and delight global player communities. Familiarity with all aspects of games marketing – brand marketing, product marketing, user acquisition, growth and engagement marketing, partnerships, PR, creative, and beyond is essential.ResponsibilitiesLead overall marketing for the new title, from pre-launch, to launch, to growth at a massive scale.Own marketing strategy development and execution for the title that allows it to deliver its acquisition and engagement goals – across all marketing channels and levers.Conceptualize and lead high-impact and innovative campaigns that inspire players globally and shape culture.Directly manage individuals and agencies in the areas of product marketing, brand marketing, influencer marketing, community and social media.Cross-functional leadership to align and drive marketing initiatives across performance marketing/UA, growth marketing/CRM, creative, partnerships, dev/game team, international, comms/PR, finance, product management, analytics, research, partnerships, and beyond.Be the marketing leader that aligns stakeholders at all levels of the organization, including company senior leadership.Analyze player KPIs and business results to inform strategies, drive agile iteration of plans, and double down/scale back on initiatives to grow impact.RequirementsHighly experienced in Product Marketing, Marketing Strategy, Brand Marketing or Integrated Marketing within a top tier game studio, developer, or publisher.Success delivering business results, innovative creative, and delighting player communities

  • Director/ Head Of Marketing

    hace 4 semanas

    Madrid, España Blizzard Entertainment A tiempo completo

    .Director, Head Of Marketing Empresa: Blizzard EntertainmentTipo de empleo: Tiempo completoUbicación: Barcelona, CataloniaDescripción del trabajo Blizzard has been a leader in entertainment for over 30 years, with millions of passionate fans globally. As our franchises expand into more realms, so too must our social reach, engagement, and conversation. We...

  • Director/ Head Of Marketing

    hace 4 semanas

    Madrid, España Blizzard Entertainment A tiempo completo

    Director, Head Of MarketingEmpresa: Blizzard EntertainmentTipo de empleo: Tiempo completoUbicación: Barcelona, CataloniaDescripción del trabajoBlizzard has been a leader in entertainment for over 30 years, with millions of passionate fans globally.As our franchises expand into more realms, so too must our social reach, engagement, and conversation.We are...

  • Director/ Head Of Marketing

    hace 4 semanas

    Madrid, España Blizzard Entertainment A tiempo completo

    Director, Head Of Marketing Empresa: Blizzard EntertainmentTipo de empleo: Tiempo completoUbicación: Barcelona, CataloniaDescripción del trabajo Blizzard has been a leader in entertainment for over 30 years, with millions of passionate fans globally. As our franchises expand into more realms, so too must our social reach, engagement, and conversation. We...

  • Director/ Head Of Marketing

    hace 4 semanas

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  • Director/ Head Of Marketing

    hace 4 semanas

    Madrid, España Blizzard Entertainment A tiempo completo

    Director, Head Of MarketingEmpresa: Blizzard EntertainmentTipo de empleo: Tiempo completoUbicación: Barcelona, CataloniaDescripción del trabajoBlizzard has been a leader in entertainment for over 30 years, with millions of passionate fans globally. As our franchises expand into more realms, so too must our social reach, engagement, and conversation. We are...

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