Head of Marketing
hace 5 meses
Desde About your talent, nos encontramos en la búsqueda de un/a "Head of Marketing & Communication" para una empresa americana del sector retail que se encuentra en pleno crecimiento nacional e internacional.
Perteneciendo al Comité de Dirección y reportando al DG, las principales responsabilidades de la posición serán:
- Elaborar estrategias para todos los equipos de Marketing, incluyendo Digital, Publicidad y Comunicación.
- Preparar y gestionar los presupuestos mensuales, trimestrales y anuales del departamento de Marketing.
- Diseñar estrategias de marca, posicionamiento & precios.
- Garantizar que que el mensaje de marca sea sólido y coherente en todos los canales y acciones de marketing (como eventos, campañas, web y material promocional).
- Analizar el comportamiento de los consumidores y determinar las características de los clientes.
- Identificar oportunidades para llegar a nuevos segmentos de mercado y ampliar la cuota de mercado.
- Coordinar los esfuerzos de ventas y marketing para impulsar el conocimiento de la marca.
Los principales requisitos para la posición serán:
- Licenciatura en ADE, Económicas, Marketing o área similares.
- Experiência laboral como Head of Marketing.
- Habilidades de liderazgo con capacidad para establecer y priorizar objetivos.
- Inglés: C1/C2.
- Disponibilidad para viajar.
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