Regional Marketing Lead

hace 5 meses

Barcelona, España Glovo A tiempo completo

If you're here, it's because you're looking for an **exciting ride**.

A ride that will fuel up your ambitions to take on a **new challenge and stretch yourself beyond your comfort zone.**

We'll deliver a **non-vanilla culture built on talent, where we work to amplify the impact on millions of people**, paving the way forward together.

**Not your usual app**. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 25 countries.

Together we revolutionise the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.

**What makes our ride unique?**

**Our culture and strong values.**
- We have an ''office-first'' culture and we place collaboration at the center of everything we do
- We have a non-vanilla personality and feedback mindset. We don't shy away from difficult conversations - we see them as a gift
- We work with high intensity and have fun along the way. We also celebrate the wins (a lot).
- We celebrate diversity in all its forms and foster an inclusive culture where everyone can bring their authentic selves to work.

**Our career development philosophy.**
- We are building a talent house of high performing teams and leaders. We invest in people who raise the bar and help others reach their full potential.
- We take ownership of our career development. We don't believe in linear and predictable career paths - we create the job of our dreams
- We embrace opportunities to move the needle and make an impact beyond our scope.

**Our commitment to being a force for good.**
- Our platform is an important economic tool for millions of people (customers, partners, couriers) and we are taking action to amplify our positive impact.
- We invest in doing good by dedicating time and resources into social and environmental initiatives.
- We have the ambition of being DIB role models across the tech industry. We are creating environments, systems, and processes that provide equal opportunities, break biases, and empower our communities.

We have a vision**:To give everyone easy access to anything in their cities. **And this is where your ride starts.

**YOUR MISSION**

We are looking for a world-class Marketing Lead to become part of our SEE (Southeastern Europe) Growth team, to craft and manage acquisition and engagement initiatives for our most important products in Bulgaria, Slovenia and Moldova.

Are you ready to manage end-to-end challenging growth projects together with international stakeholders?
Are you looking for an exciting experience in the fast and rapidly changing environment helping to build a product that is disrupting the On-demand market?
If your answer is YES and you are eager to join a strongly data-driven and results-focused team we are looking forward to meeting you

**THE JOURNEY**
- Have an Important role in defining Glovo's local Marketing strategy, adapting global playbook to local needs.
- Understand local media landscape and define the right mix of digital/non-digital investment to maximize user base growth within the agreed CAC (Cost of Acquisition) targets.
- Track the Market dynamics and competitor activities.
- Lead local Marketing activations (offline and online) in coordination with Commercial/other involved teams
- Own the tracking and expenditure of the Marketing budget for each country.
- Track and monitor key Growth metrics providing the appropriate visibility to stakeholders.
- Lead the ideation and execution of product changes that drive growth, partnering with Partner Operations, Operations, Finance, Content and Sales.
- Establish shared vision across the company for growth product optimizations by building consensus on priorities leading to major product improvements.
- Communicate and simplify concepts to the audience's needs
- Ensure that the brand's standards are maintained across all channels.

**WHAT YOU WILL BRING TO THE RIDE**
- Bachelor's degree in Math, Engineering, Business, Stats or Quantitative field
- 3-4 years of experience in a leading FMCG company or in the E-commerce sector performing in a role of similar or larger responsibilities.
- Proven track record of delivering business growth, experience defining investment strategy and executing integrated marketing campaigns across digital and non-digital channels
- Strong analytical skills. You are comfortable dealing with high growth and complex business challenges. SQL knowledge is a plus
- Strong business acumen and passion for end-to-end project management (from ideation and analysis into implementation).
- Hands-on attitude: You'll have to roll up your sleeves
- Proficiency in English
- Ninja expertise with Excel / Google Sheets (is a mus

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