Director Pricing and Revenue Growth

hace 2 semanas

Madrid, España Palace Entertainment A tiempo completo

Parques Reunidos is one of the leading, fastest-growing leisure park operators in the world. With 50 years’ experience, it owns and operates more than 60 parks across Europe, North America, the Middle East and Australia.

We are currently looking for a:
Director Pricing and Revenue Growth

Roles & Responsibilities:
RESPONSIBILITIES

His/her responsibilities are to maximize ticketing revenues in the direct

channels (main gate, ecommerce, promotions) and

overseeing third party channels (TTOO, other

intermediaries, collectives ) combining attendance goals

with percap KPIs Driving strategies from concept to

implementation providing action plans which lead to

optimized sales, profit, and customer segment penetration

across key products and channels.

Among others:

- Defines and implements strategies and actionable pricing

analytics at regional and property level that creates

measurable revenue performing enhancements.
- Influence key stakeholders to ensure buy-in and successful

implementation. Engage cross-functional leaders (park

teams - corporate teams) in the development and

execution of new pricing strategies.
- Secures sales target growth goals across all regions,

providing guidance to parks and identifying opportunities at

strategic level both at segment, product, and channel level.
- Continuously investigates new profit and revenue growth

opportunities at Park and Regional Level.
- Monitors and evaluates revenue opportunities, providing

advice and guidance on strategy changes that will lead to

improved performance.
- Identifies alerts and opportunities through Risks, Upsides

and Action Plans analysis and development to

Management Committee, supporting steering the Short and

Mid Term business.
- Run extensive analysis around price elasticity, price

waterfall, willingness to pay, competitive assessment, and

price-volume trade off curves.

Forecast
- Lead strategic and tactical planning process, including

financial projections, competitive benchmarking, and

sensitivity analyses. Perform industry research on latest

pricing techniques, systems, and competitive environment.
- Maintain weekly forecasting tools to include leading and

lagging indicators.
- Structures new approaches of forecasting (methods,

processes, types of competitive and demand analysis)

across the company, ensuring that there is a learning curve

after forecast decrease on accuracy.
- Attendance forecasting is a specialized and key process

within the group that supports the assessment of future

marketing and pricing/promotion activities. Assist parks with

pricing forecasts and impacts in budgeting and strategic

planning.

Parques Reunidos | Global Revenue Manager Page 4 of 6
- Establishes mid and long-term business outlooks for the

key and key destinations, based on inputs from Business

Units, by using the company’s Record Management

System and through extensive market research.

Understands the dynamics within the different feeder

markets/segments and the effect it will have on the

forecast, hence risks & opportunities they may bring.

Stakeholder & Internal Governance
- Leads the Revenue Management Process including pricing,

discounts & forecasting linked to top line ticketing

performance.
- Communicate and present findings along with sound

business recommendations for future growth to Chief

Customer Officer and other stakeholders.
- Alignment Identifies alerts and opportunities through Risks,

Upsides and Action Plans analysis and development to

Management Committee.
- Serve as Customer team liaison with Finance department

for revenue and per capita analysis.
- Serve as primary internal contact and leader for strategic

advisors and consultants regarding pricing.

Performance Analysis
- Establish and monitor key metrics (leading indicators and

lagging indicators) and improve performance on an ongoing

basis. Develop a deep understanding of customer

segments, competitor offerings and market trends
- Oversees the development and implementation of effective

reports and analyses to optimize revenues across all

assets in all distribution channels together with Analytics

collaboration for Revenue Management, with strong

emphasis on past, current and future performance analysis

as well as action planning
- Provides with Financial and Management Control Monthly

Mid Term Profit Forecasts to the Management Committee.
- Present data in understandable formats with clear analysis

of trends and impacts of decisions.
- Management together with IT/Data team and Analytics

team to implement all the various tools necessary for

trakcing effectiveness to maximize performance.

Team
- Help build the internal capabilities on revenue management

both at corporate and in the regional & local parks sales

teams in relation to building value propositions that support

value-based pricing.
- Attract, develop and retain talent to grow revenue

Parques Reunidos | Global Revenue Manager Page 5 of 6

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