Community Manager Commercial Testing

hace 2 meses

Alcobendas, España Straumann Group A tiempo completo

**About the job**

As a Community Manager, Commercial Testing (f/m/d) your role is to support the company in the creation of an engaged community of users to collect first-hand feedback on commercial, marketing and business topics from our customers.

This is a 12 month contract with no possibility of contract extension. In this role, your primary responsibilities include but are not limited to:
Define Customer Profile and Recruitment:

- Utilize existing CRM systems to identify and define customer profiles in collaboration with the stakeholders.
- Elaborate and implement strategies to recruit and onboard customers into the community. - Recruit and maintain a stable community base in the key countries identified.

Community Platform Setup:

- Define and align the scope of the community in terms of geographical scope, number of customers and intake process.
- Establish and configure the community platform where interactions and discussions will take place. - Collaborate with IT and other relevant teams to ensure a user-friendly and visually appealing platform.
- Define and align with key stakeholders the KPIs to assess the project’s success and define the next steps.

Customer Engagement:

- Implement engagement strategies to maintain motivation and participation within the community.
- Monitor community activities, respond to users’ queries, and foster positive interactions. - Collaboration with Business Units:

- Connect with business units and commercial teams to understand priorities and ongoing projects.
- Consult with commercial and product management teams to guide them in identifying the activities aligned with business objectives and priorities.

Content Creation and Surveys:

- Design and launch surveys, tests, and other interactive content for the community.
- Generate discussions, threads, and other engaging content to solicit feedback from community members. - Moderation and Commitment:

- Moderate discussions, answer questions and ensure a high level of commitment from community members.

Brand Interaction:

- Ensure a positive interaction between users and the brand.
- Implement strategies to enhance the brand image within the community. - Analysis and Reporting:

- Analyse data collected from community through surveys and other customer interactions, and create reports.
- Analyse community activities and report insights to the business.
- Provide regular updates on the performance of community initiatives and recommend improvements to the key stakeholders.

Documentation and Compliance:

- Manage necessary documentation and ensure compliance with relevant regulations within the community.

**Your profile**
- Bachelor’s or master’s degree in marketing, communication, business administration or an equivalent combination of education and work-related experience.
- Proven experience in community management, CRM, or related roles.
- Excellent communication and interpersonal skills. - Familiarity with community platforms and social media.
- Analytical mindset with the ability to derive insights from data.
- Experienced with state-of-the-art digital surveying tools.

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