Trainee Community Manager, Commercial Testing

hace 3 semanas

Alcobendas, España Straumann A tiempo completo

Primary Position Objectives

 

As a Trainee Community Manager, Commercial Testing, your role is to support the company in the creation of an engaged community of users to collect first-hand feedback on commercial, marketing and business topics from our customers.

In this new role, you will be driving the definition of the customer profiles, setting up the community platform, and engaging users to ensure motivation and commitment. In collaboration and alignment with the global stakeholders (Product Managers, Marketing Team, Commercial Teams), you guide activities aligned with business priorities and projects. Content creation, moderation, and fostering interaction with the users are crucial aspects, with a focus on positive user experiences.


In this role, your primary responsibilities include

 

Define Customer Profile and Recruitment:
Utilize existing CRM systems to define customer profiles in collaboration with the stakeholders.
Elaborate and implement strategies to recruit and onboard customers into the community.
Recruit and maintain a stable community base in the key countries identified.
 

Community Platform Setup


Define and align the scope of the community in terms of geographical scope and number of customers.
Configure the community platform where interactions and discussions will take place.
Collaborate with IT and other relevant teams to ensure a user-friendly and visually appealing platform.
Define and align with key stakeholders the KPIs to assess the project’s success.
 

Customer Engagement


Implement engagement strategies to maintain motivation and participation within the community.   
Monitor community activities, respond to users’ queries, and foster positive interactions. 

Collaboration with Business Units
Connect with business units and commercial teams to understand priorities and ongoing projects.
Consult with commercial and product management teams to guide them in identifying the activities.
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Content Creation and Surveys    

Design and launch surveys, tests, and other interactive content for the community.

Generate discussions, threads, and other engaging content to solicit feedback from community members.
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Moderation and Commitment

  • Moderate discussions, answer questions and ensure a high level of commitment from community members.âââââââ

 

Analysis and Reporting

  • Analyse data collected from community through surveys and other customer interactions, and create reports.
  • Analyse community activities and report insights to the business.
  • Provide regular updates on the performance of community initiatives and recommend improvements to the key stakeholders.

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Your profile

 

  • Bachelor’s or master’s degree in marketing, communication, business administration or in a related field
  • Excellent communication and interpersonal skills.
  • Familiarity with community platforms and social media is a plus.
  • Analytical mindset with the ability to derive insights from data.
  • Experienced with state-of-the-art digital surveying tools is advantageous.
     

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