Brand Director
hace 3 semanas
Desde LHH Executive estamos buscando para importante empresa internacional del sector FMCG, un/a Brand Director/a. Se trata de una marca altamente reconocida, top ventas a nível mundial, utilizando las mejores estrategias de marketing para llegar a sus clientes.
Este Brand Director/a será responsable de dirigir y ejecutar la estrategia de marketing, los eventos, campañas y toda la comunicación correspondiente al producto.
Principales Retos:
- Campañas de marca:
- Identificar los insights y desarrollar ideas holísticas,
creativas e innovadoras.
- Trabajar en colaboración con el equipo de marketing y ventas,
para satisfacer las necesidades de los consumidores que influirán
en la estratégica de marketing anual.
- Presentar ideas de campañas internas y externas.
- Embajador/a de la marca:
- Asegurar la coherencia e iniciativas de marca para los proyectos
aplicables.
- Actuar como guardián de la marca para la empresa y garantizar que
las mejores práctica se comuniquen eficazmente.
- Trabajar en estrecha colaboración con el Head of Brand, el equipo
regional y los especialistas de la sede internacional.
- Activación de marca:
- Coordinar programas y eventos para llegar a nuevos consumidores.
- Impulsar alcances relevantes y atractivos para la marca y el
consumidor.
**Requisitos**
**Requisitos**:
- Licenciatura en ADE, economía, marketing o estudios afines. Muy
valorable master en Marketing.
- Al menos 8 años de experiência asumiendo cargos como Product /
Brand Manager en FMCG.
- Probada experiência trabajando con plataformas como Nielsen y
Kantar para datos de investigación/paneles.
- Experiência trabajando estrechamente para el canal Off Trade
(Retail). Será un plus contar con experiência en On Trade (Horeca).
- Pasión por el marketing y la innovación; conocimientos digitales y
experiência liderando proyectos 360º.
- Imprescindible nível alto de inglés (C1)
**Responsabilidades**
Soft Skills:
- Fuertes habilidades de comunicación, oral y escrita.
- Iniciativa.
- Curiosidad.
- Proactividad.
- Adaptabilidad.
- Pasión.
- Mentalidad emprendedora.
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