Brand Director

hace 3 semanas


Madrid, España LHH A tiempo completo

Desde LHH Executive estamos buscando para importante empresa internacional del sector FMCG, un/a Brand Director/a. Se trata de una marca altamente reconocida, top ventas a nível mundial, utilizando las mejores estrategias de marketing para llegar a sus clientes.

Este Brand Director/a será responsable de dirigir y ejecutar la estrategia de marketing, los eventos, campañas y toda la comunicación correspondiente al producto.

Principales Retos:

- Campañas de marca:

- Identificar los insights y desarrollar ideas holísticas,

creativas e innovadoras.
- Trabajar en colaboración con el equipo de marketing y ventas,

para satisfacer las necesidades de los consumidores que influirán

en la estratégica de marketing anual.
- Presentar ideas de campañas internas y externas.
- Embajador/a de la marca:

- Asegurar la coherencia e iniciativas de marca para los proyectos

aplicables.
- Actuar como guardián de la marca para la empresa y garantizar que

las mejores práctica se comuniquen eficazmente.
- Trabajar en estrecha colaboración con el Head of Brand, el equipo

regional y los especialistas de la sede internacional.
- Activación de marca:

- Coordinar programas y eventos para llegar a nuevos consumidores.
- Impulsar alcances relevantes y atractivos para la marca y el

consumidor.

**Requisitos**

**Requisitos**:

- Licenciatura en ADE, economía, marketing o estudios afines. Muy

valorable master en Marketing.
- Al menos 8 años de experiência asumiendo cargos como Product /

Brand Manager en FMCG.
- Probada experiência trabajando con plataformas como Nielsen y

Kantar para datos de investigación/paneles.
- Experiência trabajando estrechamente para el canal Off Trade

(Retail). Será un plus contar con experiência en On Trade (Horeca).
- Pasión por el marketing y la innovación; conocimientos digitales y

experiência liderando proyectos 360º.
- Imprescindible nível alto de inglés (C1)

**Responsabilidades**
Soft Skills:

- Fuertes habilidades de comunicación, oral y escrita.
- Iniciativa.
- Curiosidad.
- Proactividad.
- Adaptabilidad.
- Pasión.
- Mentalidad emprendedora.



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