Bp Digital Customer Engagement

hace 2 meses

Madrid, España AstraZeneca A tiempo completo

The role is responsible for helping to transform the company and the healthcare sector towards impactful digitization, enabling the maximization of AZ's interactions with patients and the healthcare system. Reporting directly to the Customer Engagement & Digital Lead, this role will be responsible for proposing, developing, and implementing omnichannel activities within the Marketing Plan to optimize market impact and provide customers and patients with a connected experience that maximizes the value of our products and company. Additionally, this role will actively interact with a multidisciplinary team to identify needs that require the development and implementation of digital solutions in the healthcare system.

As part of a cross-functional Digital team, the Digital Transformation Business Partner will lead the implementation of a digital culture within the Brand Teams and the sales network, actively collaborating in the development of digital capabilities and tools that optimize the omnichannel value proposition to deliver better cross-brand service.

**Typical Accountabilities**:
**Business Digital Transformation Strategy**
- Promote transformation through leadership, support, and guidance to Business Units (BUs) teams in developing and evaluating omnichannel approaches that enhance optimal customer experience.
- Exercise cross-functional leadership to coordinate relationships with different stakeholders (TAs, Data & Analytics, CoE, etc.) and have the influence to ensure the adoption of the omnichannel strategy by TAs.
- Support and advise BUs teams in developing and evaluating the digital strategy and omnichannel approach for optimal customer experience.
- Lead and collaborate on market research on digital trends and generate insights to optimize the patient and customer experience.
- Coordinate training and support on digital tools and projects across different departments of the organization (Marketing, Sales, Medical, Access, Communication) together with the Learning & Capabilities team.

**Action Plan Execution of Business Digital Transformation**
- Develop, define, and lead digital actions that respond to strategic objectives within the brand's strategic plan.
- Identify, plan, and develop digital materials aligned with the strategy in the development of Brand Plans for the brands and throughout the cycles in BUs.
- Serve as the main digital point of contact for the multidisciplinary team in BUs. Identify and support the development of omnichannel activities for other departments beyond the projects identified in specific BUs.

**Monitoring**
- Gather, analyze, and provide insights on the healthcare, digital, and competitive environment, identifying opportunities, access barriers, and customer/customer persona needs in these areas.
- Analyze and monitor the results of implemented digital initiatives, establish tracking KPIs, and define the success of actions prior to execution.
- Continuously analyze team and channel KPIs, proposing contingency plans if necessary.
- Collaborate with the Business Excellence team in designing and preparing monitoring reports for the omnichannel strategy, analyzing its impact on customers in parameters such as brand awareness, channel recall, brand image, as well as its impact on other business performance indicators (sales, market share, etc.).

**People and Team Management and Development**
- Collaborate actively in a team focused on new competencies, digital technologies, and an innovative approach to customers, ensuring excellence in execution.
- Ensure alignment of the team regarding AZ's strategy, objectives, and values.
- Collaborate to ensure the team has excellent scientific, commercial, digital, and competitive knowledge to reinforce the proper promotion of AZ's products and services, through the definition of a training plan focused on consolidating strengths, enhancing areas for improvement, and fostering motivation and a suitable climate.
- Collaborate in performance improvement by managing available tools (performance development, feedforward, coaching, identification of training, talent management, etc.).

**Compliance**
- Ensure compliance with defined standards in the current digital asset policy, both with local teams and global teams.
- Ensure that all activities related to the job comply with applicable external and internal regulations (policies, procedures, standards, guidelines, and code of conduct).

**AstraZeneca Role Profile**
- **Typical People Management Responsibility (direct/indirect reports)**

The approximate number of people managed in total (all levels): 0

Matrix Manager - (projects/dotted line)

Manager of a team

Grandfather (manager of a manager)
- **What is the global remit? (how many countries will the role operate in?)**

Operates in Own country X

Operates in Another country

Operates in 2 or 3 countries at a minimum of 40% of the time

Operates in 4 or more countries at a minimum of 40% of time

Operates in Remit which co

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