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Consumer & Shopper Planning Manager
hace 3 meses
.Consumer & Shopper Planning Manager page is loaded Consumer & Shopper Planning Manager Apply locations Madrid, Spain time type Full time posted on Posted 2 Days Ago job requisition id JR1097633 Job Description :About usDiageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value. There's a rich history of character and iconic products to promote. And we rely on driven, hard-working commercial executives to protect the legacy of these brands and ensure their future success.About the roleRole DimensionsThis is an exciting role, that comprises different aspects of Planning, including brand, consumer, and shopper. It reports to the Head of Consumer & Shopper Planning in Southern Europe (Spain, Italy, Greece and Portugal)This role will support Diageo SE organization in identifying growth driving insights, ensuring they are culturally resonant and to enable cultural traction and fame for the brands.Being passionate about our consumers sits at the heart of our values and how we deliver our performance ambition.To achieve our ambition this position must be much more than skilled research practioner, you must be:Inspired by shaping the future of the businessDeeply curious about consumers, shoppers and our brandsImmersed in culture and obsessive about harnessing itIntellectually rigorous and a master of both the art and the science behind understanding how to fuel growth.Top AccountabilitiesFunctional:Key member of your Category Brand team and key to helping shape their strategy for growthFuel your team with consumer and shopper provocations that instigate changeEffectively influence your team to make the right consumer and shopper lead decisionsAble to bring the future to today's world and roadmap actions, to make it happenDeeply understanding research techniques, able to draw conclusions beyond what is presented in a deck, and being able to connect the dots in order to bring a consistent and coherent narrativeAble to accurately digest large amounts of information and break down sophisticated problemsStrong in quantitative data analysesCommunicates in a compelling, persuasive, and impactful wayAbout youIdeal experiences / Qualifications / capabilities8+ years proven track record in research/planning roles with a significant focus on strategic brand planning.Evidence of sound quantitative analysis
