Shopper Insights Manager

hace 2 semanas

Madrid, Madrid, España Mondelez International A tiempo completo

**Job Summary**

Mondelez International is seeking a highly skilled Shopper Insights Manager to join our team. As a key member of our organization, you will play a pivotal role in driving business growth and delivering excellent results.

**Key Responsibilities**

  • Develop consumer selling stories using the consumer segmentation framework as its data foundation.
  • Provide strong guidance to stakeholders on the principles and uses of consumer segmentation to unearth actionable, growth-oriented insights at a retail level.
  • Curate an advantaged level of social intelligence to uncover rich cultural trends, snacking moments, and brand identity, and leverage growth opportunities in the retail environment for the area of geographic responsibility.
  • Generate behavior-changing insights and identify effective levers of engagement.
  • Continuously optimize business through data, tracking, and learning.
  • Drive action-oriented insights on innovation, communication, and brand growth imperatives to shopper, customer, and net revenue planning teams.

**Requirements**

  • Experience in using retailer/customer data, shopper insights, and analytics to develop compelling retail customer plans ideally in the FMCG/CPG industry.
  • High proficiency in base business tools (Excel/PowerPoint), with expertise in data modeling with data visualization tools (experience with Tableau is a must).
  • In-depth knowledge in analyzing and creating visualizations of large amounts of data.
  • Experience in presenting to retailer teams, and in negotiation planning/joint business planning.
  • Strong knowledge and usage of market segmentation models.
  • Proven track record in persuasively influencing and aligning key customers and business stakeholders in a highly matrixed organization.
  • Able to partner well with marketing, sales, and external agencies.

**About the Role**

This role sits centrally at a Pan-European level reporting into the Sr. Director of the EU Shopper Insight COE. This role will play a pivotal role in business partnering the EU Central Sales Capability teams, supporting and coordinating the local country shopper insight teams, and elevating the impact of shopper insight across the whole organization.

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