Cd462 | Shopper Insights Manager

hace 1 mes


Madrid, España Mondelez International A tiempo completo

.DescriptionAre You Ready to Make It Happen at Mondelez International? Join our Mission to Lead the Future of Snacking. Make It With Pride. You will support our growth and the delivery of excellent business results. You will be responsible for converting in-depth shopping and retail environment insights into category, retail and customer strategies and recommendations.How you will contributeBe responsible for developing consumer selling stories using the consumer segmentation framework as its data foundation.Provide strong guidance to stakeholders on the principles and uses of consumer segmentation to unearth actionable, growth oriented insights at a retail level.Curate an advantaged level of social intelligence to uncover rich cultural trends, snacking moments, brand.Identify and leverage growth opportunity in retail environment for the area of geographic responsibility.Generate behavior changing insight and identify effective levers of engagement.Continuously optimize business through data, tracking, learning.Drive action oriented insights on innovation, communication and brand growth imperatives to shopper, customer and net revenue planning teams.What you will bringA desire to drive your future and accelerate your career with experience and knowledge in:Experience in using retailer/customer data, shopper insights and analytics to develop compelling retail customer plans ideally in the FMCG/CPG industry.High proficiency in base business tools (Excel/PowerPoint), with expertise in data modelling with data visualization tools (experience with Tableau is a must).In-depth knowledge in analyzing and creating visualizations of large amounts of data.Experience in presenting to retailer teams, and in negotiation planning/joint business planning.Strong knowledge and usage of market segmentation models.Proven track record in persuasively influencing and aligning key customers and business stakeholders in a highly matrixed organization.Able to partner well with marketing, sales and external agencies.More about the role: This role sits centrally at a Pan-European level reporting into the Sr. Director of the EU Shopper Insight COE. This role will play a pivotal role in:Business partnering the EU Central Sales Capability teams including; eCommerce teams – 60%, World Travel Retail & European Export 15%, Revenue Growth Management – 15%, Perfect store + International Customer & buying alliance teams – 10%.Supporting and coordinating the local country shopper insight teams (across our EU business and country units) in building best in class learning plans leveraging best in class methodologies and insight generation to elevate the impact of shopper insight across the whole organization.Co-lead and manage the EU Shopper Insight COE capability agenda to continue to drive EU shopper capability as part of our global ambition to become world leading in shopper insight



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