Consumer and Shopper Planning Manager
hace 5 meses
Job Description:
Job Title: Consumer and Shopper Planning Manager
Role profile: Permanent
Location: Madrid or Turin
Diageo Context
Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry - Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world’s top 100 spirit brands. Its portfolio also includes Crown Royal, J&B, Buchanan’s and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo has built a strong platform for growth - through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range. The company’s strong local business units are well-positioned to win in increasingly competitive and fast-paced environments. Diageo’s portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.
Diageo's culture is built and maintained by the five values that underpin its business and guide how Diageo works. At Diageo, employees are
_passionate about its customers and consumers_ and want to
_be the best_. They give each other the
_freedom to succeed_ and
_value each other_. Employees work hard so they can be
_proud of what they do_ and how they do it. While Diageo moves at pace, constantly evolving and improving, its values remain consistent. Diageo wants that employees live these values every day, everywhere so that Diageo can be proud of what they do and be the best that they can be.
More about Diageo is available at its web site:
Role Dimensions
This is an exciting role, that comprises different aspects of Planning, including brand, consumer, and shopper. It reports to the Head of Consumer & Shopper Planning in Southern Europe (Spain, Italy, Greece and Portugal)
This role will support Diageo SE organization in France in identifying growth driving insights, ensuring they are culturally resonant and to enable cultural traction and fame for the brands.
Being passionate about our consumers sits at the heart of our values and how we deliver our performance ambition.
To achieve our ambition this position must be much more than skilled research practioner, you must be:
- Inspired by shaping the future of the business- Deeply curious about consumers, shoppers and our brands- Immersed in culture and obsessive about harnessing it- Intellectually rigorous and a master of both the art and the science behind understanding how to fuel growth.
Top Accountabilities
Functional:
- Key member of your Category Brand team and key to helping shape their strategy for growth- Fuel your team with consumer and shopper provocations that instigate change- Embed new best practice within the France consumer marketing community- Effectively influence your team to make the right consumer and shopper lead decisions- Able to bring the future to today’s world and roadmap actions, to make it happen- Deeply understanding research techniques, able to draw conclusions beyond what is presented in a deck, and being able to connect the dots in order to bring a consistent and coherent narrative- Able to accurately digest large amounts of information and break down sophisticated problems- Strong in quantitative data analyses- Communicates in a compelling, persuasive, and impactful way
Leadership:
Win through Execution- Sets and pursues direction without guidance and takes a wide view of their accountabilities- High energy and ambition to achieve successful outcomes and high standards- Balances analysis and execution and adjusts thinking in the face of new information- Actively spots opportunities or issues and identifies which are urgent and important- Generates a range of workable solutions, decides what should be done and takes action
Shape the Future- Sees the big picture and possibility from multiple angles and through a creative lens- Frames issues in a way that creates clarity and incorporates others' best thinking- Accurately digests large amounts of information and breaks down complex problems thoroughly- Challenges themselves and others to take on new or unfamiliar tasks and ways of working
Inspire through Purpose- Finds broader meaning in their work and aspires to make a significant difference- Reads their environment and understands how culture and context influences people's perspectives- Is actively aware of the impact they have on others and tunes in to the needs of individuals around them- Communicates in a compelling, persuasive and impactful way- Draws on a variety of influencing styles to engage different audiences
Invest in Talent- Displays confidence in their ability to meet challenges and succeed-
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