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Channel Marketing Manager, Importante Empresa Kf299
hace 3 meses
.Your RoleAs the Channel Marketing leader, your primary objective is together with partners identify mutual business win-win opportunities, leveraging Nutanix demand programs, the Nutanix channel charter program, supporting partner enablement, and building program automation and tracking all with a keen eye towards metrics and results. The role requires an entrepreneurial spirit, strategic depth as well as a hands-on can-do attitude. As someone who has proven management experience, you'll provide leadership and priorities for the channel sales team to achieve its goals whilst providing autonomy and career growth.Responsibilities:Work closely with channel sales and field marketing team members to drive and execute marketing strategy.Partner adoption and execution of key initiatives and marketing programs for the region.Implement and create partner-ready demand creation programs designed to drive new opportunities into the pipeline, leveraging Nutanix channel marketing platforms.Drive required asset and program development/localization as needed in the region.Develop and implement 2-tier marketing programs to raise awareness and mindshare for Nutanix channel initiatives.Develop and oversee the marketing plan for key channel partners within the organization.Ensure the channel partners have the education, tools, and programs needed to support channel marketing, sell-through and drive success.Obsessively track, measure and report back to the business on key performance indicators and overall effectiveness of channel strategy.Monitor performance of partner enablement and marketing activities to maximize ROI of channel marketing spend (MDF) to learn, adjust and make recommendations for future improvements.Manage the market development funds (MDF) process according to marketing plan and within the agreed budget.About YouAt least 10 years of EMEA enterprise or B2B marketing experience in IT industry required.Strategic thinker - hands-on mentality.Experience in working with the channel and have a good understanding of the channel needs and how to meet them.Established and a ready network of contacts in channel, distribution, and preferable OEM and technology alliances.Experience in a start-up environment marketing an emerging company against competitors with greater brand recognition.Strong abilities in building and developing partner-marketing relationships to drive marketing planning and execution with key partners as well as internal stakeholders.Experience in channel enablement, including training, communication and tools.Experience in all marketing disciplines, including event, digital, direct mail, and web-based marketing as they relate to partners, with an ability to develop integrated marketing programs incorporating appropriate elements to achieve desired outcomes.Effectively and efficiently works with a vast array of information and copes with rapidly changing information
