Inbound Marketing Manager
hace 3 meses
Our client is a SaaS company, ranked among the 10 most promising Startups in Spain and one of the most important in Europe, growing internationally across different continents.
Currently serving thousands of customers in over 60 countries across various industries, it has built a super talented team of over 200 people, with its headquarters based in Barcelona.
ABOUT THE ROLE As an Inbound Marketing Manager, you will own the organic growth of our client in Spain. You will be responsible for inbound media, which is the main acquisition channel for our client.
Spain is the first market of our client and serves as a benchmark for other markets. Therefore, this manager should have the potential to lead the entire inbound strategy.
SPECIFIC RESPONSIBILITIES Take ownership and drive Spain's organic inbound strategy and implementation to drive massive growth in website traffic, lead acquisition, and revenue.
Develop and implement SEO actions and strategy including:
Website technical analysis, performance, and audit
Content strategy and optimization
Identify new organic revenue opportunities (outside of existing business lines) to grow their active user base by XX% MoM.
Define and execute content promotion tactics on social media and other platforms to attract a high volume of visitors.
Manage campaign ROIs and brand KPIs while overseeing the media budget and resource allocation.
Manage the Spanish inbound marketing team (6 people) and external suppliers of the market: PR agency, link-building agency, copywriters, brand ambassadors, etc.
Set clear targets and ensure that the Spanish inbound marketing team is constantly pushing themselves to grow on both hard and soft skill levels.
Work alongside the Sales, Product, Performance, and Marketing Ops teams to ensure that market goals are met.
WORK EXPERIENCE AND REQUIREMENTS You are a native Spanish speaker & fluent in English.
Previous working experience as an Inbound Marketing Manager, Demand Generation Manager, or similar role for at least 5 years in a growing company.
Strong track record of achievement (demonstrated through greater responsibility, overachievement on KPIs, fast track promotions).
CRM and customer journey management (funnel optimization, nurturing, scoring, etc.).
Drive, tenacity, and results-oriented. You're hard-working, motivated to make a big impact, and you persevere until the job is done.
Initiative and growth mindset. You often come up with ingenious ways to reach your goals. In addition, you're constantly analyzing the market to implement new ideas and opportunities.
Strong bias for action and the ability to foster a competitive, results-driven mentality in your team. You are extremely persistent by nature and unwilling to let your team loose or leave problems unsolved.
Analytical rigor. You know how to quantitatively analyze and optimize inbound marketing programs and growth initiatives.
BONUS POINTS Technical SEO knowledge.
Experience in the B2B SaaS industry.
Negotiation and communication skills.
Entrepreneurial mindset - high energy and business hungry.
Work ethics, continuous learning ambition, and motivation to join a fast-moving high-performance team.
BENEFITS High growth, multicultural, and friendly environment.
Free physiotherapy in the office once a week
Healthy life with Andjoy (Gyms, pools, outdoor classes).
Breakfast in the office and organic fruit.
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