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hace 2 meses
.About Incrediwear Holdings Inc. Incrediwear Holdings is a company offering revolutionary and natural products used by athletes, fitness enthusiasts, and athletic trainers for pain relief and faster recovery, and by health care professionals, to treat patients with pain associated with chronic conditions as well as pre & post surgery pain. An increase in product demand worldwide has the company in expansion mode. Position Overview Reporting to the Vice President of Marketing, the Director of Medical Marketing will guide brand positioning and marketing strategy development for Incrediwear's new, high-growth category. The individual in this role will support the development and implementation of brand marketing priorities for the launch of the new product line in late Q2/early Q3 2024, ensuring that all activities, campaigns, services, and experiences are integrated and prioritized across all markets and marketplace channels, with focus on BTB healthcare channel for Orthopedic Bracing & Softgoods (OBS). They will be brief owners; ensuring the brand's strategic direction is at the forefront of every initiative, big and small. This individual will partner cross-functionally with internal stakeholders representing product development, creative, sales, research production and operations, as well as external agency partners and consultants, to ensure outstanding and timely execution of all prioritized marketing initiatives. Accountabilities Translate and leverage the Incrediwear flagship brand imperatives into strategic marketing plans for the new product line to drive sales, achieve growth targets, and develop meaningful relationships with HCP's as well as the full spectrum of stakeholders within the complex patient care ecosystem (Prescriber, Orderer, Stocker, et al). Work with the VP of Marketing to develop clear accountabilities and prioritization. Ensure the new product line brand identity is consistent across all marketing executions and communications. Drive all asset and content creation, starting from the briefing stage, to support brand needs through Incrediwear's internal creative services and/or with external firms. Drive deeper understanding of target audiences through implementation and analysis of consumer insights and analytics, leveraging key learnings to optimize brand & product strategy. Support the building and implementation of all traditional, performance, digital, brand, content, and PR efforts. Analyzing trends and developments in the market; gather and analyze market data to identify new markets and customer opportunities, demand for products and services, and efficacy of existing marketing campaigns and strategies. Conducting market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products
