Digital Transformation Director for Web and Analytics
hace 5 días
C1 Overview:
At C1, we are the single-source provider of advanced communications and data technology for business. This means if it's digital, we connect our customers to it - from phone systems and hardware to computer networks, application development, managed solutions, and more.
We are 100% passionate about designing, implementing, managing, and supporting our customers' every need from end to end, so they can focus on what they do best. When it comes to joining a team of IT and communications technology professionals who are empowered to do what they do best, your #1 choice is C1.
The Director, Web Development and Analytics role at C1 focuses on driving growth and optimizing performance across our digital platforms. This position is responsible for developing and implementing web programs that support the Demand Generation team in driving pipeline growth. The role entails working with a cross-functional team to ensure integration of efforts and alignment with GTM focus areas and strategy.
Responsibilities:
- Website Strategy and Optimization: Develop comprehensive website strategies to enhance user experience and engagement. Drive traffic growth and improve conversion rates through SEO, content marketing, and performance optimization.
- Cross-Functional Collaboration: Work closely with Product Marketing, Demand Generation, and Content Marketing teams to align website content with business priorities and product launches. Coordinate with stakeholders to ensure website initiatives support overall business goals and objectives.
- Technical and Content Management: Oversee the technical aspects of the website, including ensuring proper functionality and troubleshooting issues. Manage and update website content to maintain relevance and accuracy. Develop and/or content-authored web pages using templates, components, HTML, CSS, and JS.
- Reporting and Analytics: Monitor and report on key performance indicators (KPIs) related to website traffic, user engagement, and conversion rates. Use analytics to identify trends, measure success, and make data-driven decisions.
- Headcount and Resource Management: Manage the web team's headcount and resources effectively to meet project goals and deadlines. Ensure the team is aligned with the company's strategic objectives and has the necessary support to perform their roles efficiently.
Requirements:
- Bachelor's degree
- Lead Web Producer and team lead for coding (HTML)
- Conducting functional walkthroughs, User Acceptance Testing (UAT) sessions, and assisting the development of User Manuals for production teams
- Excellent analytical skills to understand business processes, functionalities, and requirements, translating them to system requirement specifications
Salary Range: $120,000 - $180,000 per year
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