Marketing Strategy Director for High-Growth Orthopedic Bracing

hace 2 semanas


El Valle, España Incrediwear Holdings, Inc. A tiempo completo

Company Overview: Incrediwear Holdings, Inc. is a pioneering company that develops and manufactures revolutionary, natural products used by athletes, fitness enthusiasts, and health care professionals for pain relief and faster recovery.

Position Overview

The Director of Medical Marketing will play a crucial role in guiding brand positioning and marketing strategy development for Incrediwear's new product line in the high-growth category of Orthopedic Bracing & Softgoods (OBS). This individual will be responsible for supporting the development and implementation of brand marketing priorities to ensure seamless execution across all markets and channels, with a focus on the BTB healthcare channel.

This position requires strong leadership skills to drive all asset and content creation, starting from the briefing stage, to support brand needs through Incrediwear's internal creative services and/or external firms. The ideal candidate will also possess excellent analytical skills to gather and analyze market data, identifying new markets, customer opportunities, demand for products, and efficacy of existing marketing campaigns and strategies.

Key Responsibilities



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