Global Campaign Manager

hace 2 semanas

Zaragoza, España Signify A tiempo completo

.Global Campaign Manager Madrid Madrid, Community of Madrid, ES We're looking for a Global Campaign Manager to join our Strategy & Marketing consumer team in Madrid. Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career. Together, we're transforming our industry. As the world leader in lighting, we're constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we're breaking new grounds in data analytics, AI, and smart homes, offices, cities and more Signify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025.As a Global Campaign Manager you'll be responsible for developing and implementing global marketing communication strategy & campaigns for the category leader in smart connected lighting: Philips Hue. We're on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touchWhat you'll doCo-create the brand communication strategy for Philips Hue.Analyze brand health and key KPIs, define cluster regions, and define the strategy and key communication initiatives to grow the brand in the given clusters.Work with the global media agency to define a global media framework to guide markets in their local media briefs.Define the messaging framework across the full Consumer Experience Journey and plan required campaigns, deliverables and assets per touchpoint and channel.Responsible for developing global marketing campaigns: plan, define insights and key message, brief creative with internal or external agency, test concepts and assets, produce campaign and coordinate amplification throughout all touchpoints (CRM, social, web and media), and deliver comprehensive toolkits to the markets.Support given to product launches by defining strategic message architecture and refining key product proposition.Ensure consistent and accurate messaging across all assets.Interact on an ongoing basis and build a strong relationship with key focus markets and monitor localization of centrally developed programs and assets.Monitor and assess campaigns, measuring the ROI of campaigns, whilst being the interface to the business and local markets.Annual budget planning and management.Skills and ExperienceStrong consumer and digital marketing background with 10+ years of related experience.Strong preference for FMCG experience or consumer electronics and experience in Direct-to-Consumer.University degree in business or marketing / MBA preferred.High level of English written & spoken is a Must.Well versed in both brand building and performance marketing

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