Digital Marketing Specialist

hace 2 meses

Madrid, España Innovation A tiempo completo

We are looking for a Digital Marketing Specialist with B2B social media experience and strong tech-savvy skills to achieve the best outcome of our campaigns and activities.As a Digital Marketing Specialist at Ink, you'll join a small marketing team of passionate perfectionists committed to creating the top brand in the travel industry. We provide a supportive, fast-paced work environment and the chance to upgrade your skills every day.About Ink Ink is an innovative IT company based in sunny Elche, Spain. The company's diverse product portfolio delivers Passenger Service technology for the travel industry across three channels - Desktop, Mobile and Self Service - from our Cloud Platform.We provide mission-critical products and services to several international aviation clients and our systems have handled over 50 million passengers for over 100 airlines in airports all over the world.Our team thrives on the adrenaline of competing against billion-dollar companies using our ingenuity and relying on our desire to out-innovate them.Join us on that journey.Job Responsibilities Create, maintain, and update a monthly editorial calendarCraft relevant content for our social media channels (LinkedIn, Facebook, and YouTube) to grow Ink's social presenceCreate social media campaigns from ideation to planning and executionWork with creative teams to create visually appealing graphics for social media postsUse analytical tools to monitor and evaluate Ink's online presence and campaign performancePrepare monthly reports on our digital marketing effortsDistribute emails and build landing pages using automation softwareKeep our company profiles updatedDistribute news content through additional channels, such as PR software.Skills, experience and requirements 2+ years of experience in a similar position, preferably in a B2B companyA bachelor's degree in marketing, communications or a related fieldFluency in spoken and written EnglishAbility to work with digital tools and software such as Google Analytics, Google Ads, MailChimp, LinkedIn Ads, Semrush, Hubspot or alternative onesKnowledge of SEO and the algorithms that drive social media engagementExperience in creating social media campaigns that resonate with a B2B audience, especially on LinkedInNice to have Knowledge of the travel or aviation industryExperience with HubSpotExperience working with technology / SAAS companies#J-18808-Ljbffr

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