Global Traffic Acquisition Specialist
hace 3 meses
POSITION NAMEGLOBAL TRAFFIC ACQUISITION SPECIALISTMISSIONCOMPANY OVERVIEWLOEWE PERFUMES builds the organic part of LOEWE. We craft collectible botanical pieces to bring the LOEWE universe to your skin and home. The company is on a fast growth path aiming to continue reinventing the industries in which we operate. Come and become a key part of this thrilling adventure to unleash all of LOEWE PERFUMES' potentialPOSITION OVERVIEWReporting to the Global Direct eCommerce, CRM & CS Manager, the Global Traffic Acquisition Specialist mission will be to drive targeted traffic to our global website through various digital marketing channels. You will play a crucial role in increasing our online visibility worldwide, attracting potential customers, and ultimately driving conversions.MAIN DUTIESDefine the strategies for the different traffic sources of the company across key international markets. Inbound and outbound:SEA StrategySEO StrategyPerformance marketingPlan and execute all digital marketing activation, including SEA, Social Media and Performance campaigns.Plan and implement SEO continuous improvements, both technical & semantic, to achieve the defined goals.Measure and report performance of all traffic channels of the Brand.Measure and report performance of all Paid campaigns, and assess against goals (ROI and KPIs).Measure and report all Organic traffic and assess against goals.GA4 reporting with full-funnel view.Identify digital trends and insights to boost brand relevance and create online engaging content and experiences.Performance Media agencies management.AdTech & Tracking agencies management.New Cookieless environment and technical tracking knowledge.Department budget & invoicing management.SOFT SKILLSResult oriented and creative, with sensitivity to the Luxury sector.Team player with high communication skills.Excellent executor with hands-on spirit.Analytic & reporting oriented profile.PROFILE NEEDEDMAIN STUDIESBusiness Administration, Advertising or Marketing degreeLANGUAGESEnglish and Spanish (Fluent C2/Native)French is a plusIT TOOLSGA4 deep knowledge (usage, adtech, attribution models...), Gads, Meta Business Manager, Campaign Manager 360, TikTok Business Manager, SEO tools, Power BI, Looker Studio, Salesforce environment knowledge.EXPERIENCE+4 years' experience in digital, performance or growth AgenciesOTHERExperience working hand in hand with communication agencies is a plusLOEWE respects diversity and promotes inclusion from its recruitment process. We're committed to create an integrative working environment where all talents and singularities are engaged and valued.#J-18808-Ljbffr
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