Head Of Marketing |
hace 3 semanas
Company DescriptionWe are the leading global information services company, providing data and analytical tools to our clients around the world.
We help businesses to manage credit risk, prevent fraud, target marketing offers, and automate decision-making.
We also help people to check their credit report and credit score, and protect against identity theft.
In 2020, for the sixth consecutive year, Experian has been named to Forbes Magazine's Top 100 list of the "World's Most Innovative Companies." We employ approximately 17,000 people in 44 countries and our corporate headquarters are in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.At Experian, we are committed to building an inclusive culture and to creating an environment where people can balance successful careers with their commitments and interests outside of work.
Our flexible working practices support our belief that this balance brings long-lasting benefits for our business as well as our people.
Some roles lend themselves to flexible options more than others, and if this is important to you, we are open to discussing agile working opportunities during the hiring process.Job DescriptionThe Head of Marketing for Spain, Experian, is an experienced "hands-on" marketing professional with proven commercial acumen, responsible for advising the Local leadership team in all aspects related to communications and for planning, development, and implementation of marketing strategies, marketing communications, and public relations activities in the local market.
Reporting to the EMEA Marketing Director and working in alignment with the Spanish leadership team, including the Market President and Sales Director, the Head of Marketing is responsible for planning and executing the Go To market campaigns for Experian solutions, both Business and Consumer information portfolios.
This includes generating pipeline with targeted campaigns primarily through digital outreach programs to support the business growth of this fast-expanding region.
The role will be line manager of a team of Marketing Specialists based in Granada and will also have dotted line responsibility for digital teams.Principle ResponsibilitiesLead Generation- Primary goal is to drive pipeline through marketing-related activities and support the region's sales objectives.Working closely with the Sales Director and sales teams to implement an effective end-to-end marketing plan.Own the regional marketing plan and execute effective campaigns across all relevant customer segments driving both central and local initiatives.Measurement & reporting on campaign effectiveness.Public Relations- Define and agree on PR strategy and budget in line with the EMEA PR Manager.Ownership of overall PR Plan for their region.Work with local PR agencies responsible for driving Experian's voice in the market and ensuring the necessary spokespeople are briefed for relevant media opportunities.Support internal communications as and when required.Product Marketing- Identification of marketing messaging & positioning.Development and localization of client-facing content to support sales.Delivery of integrated Go to market for the launch of new products.Digital Strategy- Proficient in the understanding of social channels and CRM tools such as Salesforce, Eloqua, LinkedIn to support a "digital first" strategy.Websites - increased traffic, usability, lead capture, and engagement.Social media / social marketing programs.Creation & delivery of Digital Communications (Newsletters, alerts, blogs, etc).Events- Ownership of event calendar in Region.End-to-End delivery of the events, including coordinating sales & marketing to ensure full alignment on objectives, strategy, delivery plan.Liaison with suppliers/agencies & event organizers.Evaluate post-event results to drive continuous improvement in the company event strategy.Budget Management- Ownership and management of PR, collateral, print/online advertising, strategic campaigns budget.Pipeline Accountability (FY22)- $14M.QualificationsRequired Key Skills (Functional / Technical)Strategic thinker and problem-solving skills.Thrives in demanding working environments.Working knowledge / Intermediate CRM and Salesforce.In-depth knowledge of running B2B campaigns.Understanding of current market trends.Ideally knowledge of Eloqua and lead management process.Prior team management experience.Good time-management skills.Great interpersonal and communication skills.Leading and collaborating with teams and stakeholders across different locations.Fluency in English and Spanish.Required Qualifications/Experience10 years + running Pipeline creation activities across the marketing mix.Prior experience in the Financial services/ Credit and/or Business Information sector would be considered as a plus.#J-18808-Ljbffr
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