Head of Marketing

hace 3 meses

Madrid, España FounderNest A tiempo completo

Hi

We were waiting for you

We know these are busy days for everyone and that you have plenty of options, so thank you for taking the time to read this posting

**This is us, using AI to (truly) disrupt an entire industry**:
Born at **Stanford** and **Wharton**, FounderNest is a gen-AI company in stealth mode that helps _(today but with huge potential expansion opportunities)_ corporations in the world improve and streamline their market intelligence processes, including (for their spaces of interest): (1) helping them understand the taxonomy and dynamics of the space, (2) mapping out all the players, (3) getting unique insights about the space (e.g. growth rate); and (4) tracking what their competitors are doing.

Our core technology is built on real-time analytics running on private and public company data. This fuels our Natural Language Processing AI with +60M companies and +1.2B aggregated data points, allowing us to be 3x-5x better than alternatives.

We are proud to count amongst our clients some of the largest corporations across a wide range of industries worldwide across industries.

This is the perfect time to join us

**‍ **What you will do****:
You will start the **One Voice** function (i.e. Marketing). We call it One Voice because it truly is how we communicate it. If you are passionate about making a business grow, see the impact of your work and you would love to be part of a dynamic team committed to disrupting an industry, this is your dream position

You will work closely with our CEO, our Head of Sales, Head of Customer Excellence and Head of Operations (who leads our research arm).

**Demand generation and growth**
- Select and implement marketing automation tools.
- Identify and execute on initiatives that optimize for pipeline progression and conversion.

**Content marketing**
- Define the content strategy and oversee the development of compelling marketing content (e.g. blog posts, case studies, website content) that will fuel the inbound funnel.
- This also includes driving thought leadership initiatives, including white papers, industry reports and any relevant speaking engagements.
- Own the website and its content and SEO (or rely on an expert for that.)

**Product Marketing**
- Understand our ICP and develop a clear and crisp narrative and positioning.
- Lead the go-to-market strategy of new product features, its messaging and the product communication.
- Work on building sales collaterals for the sales team.

**Planning**
- Plan experiments and own the budget to run those and scale them.
- Analyze market trends, competitive landscape, and customer insights to refine and adjust marketing strategies.
- Build a marketing measurement foundation to track leading indicators for experiments, prospect touch points, and KPIs throughout the funnel. Monitor and report on them.

**Branding - take FounderNest out of stealth**
- Evaluate a potential rebranding.
- Define and own FounderNest's voice and build our digital presence.

**What you will bring**:

- 3+ years of relevant experience in **B2B growth** and **marketing** at a **SaaS** company
- You come from the **startup world** and have done this (or a big part of this) at a startup previously.
- You have a deep understanding of the impact of marketing on **acquisition**, **nurturing** and **retention**, both **qualitatively** and **quantitatively**.
- You are highly **structured** and **analytical; and hacky at the same time**. You have passion for **data** and use it to learn and guide your decisions. You love experimentation.
- You have **grit**, you don't mind rolling up your sleeves and tackling all tasks necessary to get the job done, and enjoy to work under pressure when necessary.
- You have experience using modern **marketing automation tools, including AI**:

- You are scrappy, able to identify and leverage arbitrage opportunities with limited resources.
- You have **strong oral** and **written** communication skills in **English**. You’ll need to be able to build content and/or product copies without external supervision.
- Ability to work both collaboratively and independently.

**Bonus Points**:

- You have marketing experience in the **Enterprise** space.
- You have a deep understanding of the corporate industry at teams that engage with external stakeholders (e.g., innovation, partnerships, corporate development, CVC, procurement, etc.).

**About you**:

- You want to join an ambitious, **high-performing team** that dreams about **building something meaningful** and **impactful**.
- You **thrive** in a culture of **open**, **candid**, and **constructive** feedback taking place in all directions.
- You leave your **ego** behind to make sure you **accomplish** what is **best** for your team and your company.
- You are looking for an **exciting challenge**, and compensation is only one of many factors to assess this opportunity (don’t worry, our compensation is competitive).
- Your **words** and **commitments**

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