Iberia Marketing

hace 3 semanas


Madrid, España Anicura Iberia A tiempo completo

AniCura Market Marketing & Communications Head Reports to : General Manager, dotted line to AniCura Director of Marketing & Corporate Affairs
Direct reports : 1-3 FTE
Other key relationships : member of Market Leadership Team
Job purpose/overview: The role is accountable for creation and execution of organic growth initiatives, customer acquisition and retention at Market level. Another key aspect of the role is to execute Market corporate affairs and communications strategies. Collaborates with central functions to help develop overall group marketing and corporate affairs strategies.
Collaborate in the creation of annual marketing plan with Group Head of Marketing and annual communication plan with Group Director of Marketing & Corporate Affairs. Ascertains and ensures compliance to all Group endorsed platforms, policies and guidelines. Owns Market marketing budget and tracks performance. Responsible for reputation/issue management and brand/corporate communications Drives optimization agenda within Market, sharing best practices Influence leadership in deploying priority Group initiatives. Acts as role model Leader and Line Manager, ensuring high engagement and performance. Lives the Great Line Management (GLM) concept within self and team. Education & Professional Qualification University degree in Marketing or Communications, or the equivalent combination of education, training and experience that provides the required knowledge, skills, and abilities.
Knowledge/Skills/Experience :
7+ years of progressive experience in Marketing or Communications leadership roles. Experience of full budget ownership. Services industry experience. Digital Marketing strengths. Strong analytical, problem-solving, critical thinking and decision-making skills. Strong consulting skills, ability to influence decisions to a positive business outcome. Ability to effectively manage ambiguity and prioritize business needs and resources. People leader, experienced in building engaged and performing teams. Support oriented mindset. International experience is desirable. Excellent command in verbal and written English language AniCura business AniCura is a family of well-known animal hospitals and clinics specialised in veterinary care for companion animals. AniCura provides modern, high-quality veterinary care for pets at circa 500 practices in 15 European countries and creates peace of mind for pet owners through excellent access and patient safety. AniCura has a turnover of around $1B with the aspiration to expand business through a combination of organic growth and new hospital acquisitions. Every year, AniCura's 12.000 passionate veterinary professionals attend to four million companion animal patients. Since 2018, AniCura has been a part of Mars Veterinary Health, a family-owned company focused on veterinary care.



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