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.Hello, Paid Media SpecialistsMy name is Alex and I am the CEO at Pantelope - We are a performance marketing agency that specializes in paid search, paid social, and SEO. We are highly technical and collaborate effectively with other agencies and companies that have marketing departments and need technical assistance. We craft personalized digital strategies that truly resonate and make an impact. So, whether you're aiming to increase brand awareness, attract new customers, or boost your sales, we're here to turn those goals into reality.We are looking to hire a data-driven, experienced Paid Media Specialist to join our growing team. You'll be responsible for implementing and optimizing paid advertising campaigns across Google Ads, Meta Ads, Bing Ads, and other paid media platforms for our clients, leveraging your expertise to generate insights and recommendations that fuel business growth.This role is a full-time role position.Requirements Excellent English written and verbal communication skillsAt least 2 years of experience in digital marketing implementation and analysis, ideally in both lead generation and e-commerce settingsAt least 2 years of experience working in a digital marketing agency/companyProven experience in optimizing paid advertising campaigns on Google Ads and Meta AdsStrong analytical skills with the ability to interpret complex data setsExcellent communication and presentation skillsAbility to work independently and as part of a teamNice to have Experience with Bing Ads, TikTok Ads, Snapchat Ads, Linkedin Ads, and Pinterest AdsSelf-sufficient expertise in ExcelExperience with Shopify and/or feed management tools like DataFeedWatch or FeedonomicsYour responsibilities will include (but are not limited to) Managing and optimizing paid advertising campaigns on Google Ads and Meta Ads platformsResearching and building new campaigns as neededAnalyzing campaign performance data to identify areas for improvementDeveloping and implementing A/B tests to optimize campaign elements and creativesGenerating data-driven recommendations to improve campaign performance and achieve marketing objectivesStaying updated on the latest digital marketing trends and best practicesBenefits 13 days of PTO (almost 3 weeks of vacation)Paid training100% remote workPotential upward mobility to a PPC director/leadership rolePotential growth to manage client relationships/communicationThis Position Is Perfect For You If... You're a Strategic.You're an expert in planning, executing, and optimizing paid advertising campaigns across digital platforms to achieve business objectives and maximize ROI. You leverage data-driven insights and industry trends to develop targeted strategies and enhance the performance of ads to ensure they reach the right audience effectively.You're Analytical.You are focused on utilizing data analysis and performance metrics to drive the effectiveness of paid advertising campaigns
