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Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.
SEO Program Analyst
What makes this a great opportunity?- Collaborate and manage the projects closely with agencies, brands, content creators, product managers, developers, and marketing teams to implement SEO best practices and optimize content
- Collaborate with cross-functional teams to define and track measurable goals aligned with business objectives.
- Develop and execute a comprehensive SEO strategy, aligning it with business objectives and focusing on improving organic search rankings, organic traffic, and conversion rates.
- Monitor and analyze website performance using SEO tools and analytics platforms, and provide regular reports with actionable insights to stakeholders
- Collaborate with web development teams to integrate SEO best practices deep into our website platform to be able to grow organic traffic in the long tail
- Collaborate closely with marketing teams to integrate SEO strategies into broader marketing initiatives, including social media campaigns, email marketing, and digital advertising.
- Manage analytics tools, such as Google Analytics, to track and report on key performance indicators. Understand frameworks, KPIs, and configuration of the tool.
- Generate regular reports on website and campaign performance, providing actionable insights to stakeholders.
- Conduct in-depth analysis of user behavior, conversion paths, and customer journeys.
- Utilize A/B testing and other experimentation methods to optimize website elements.
- + 5 years of professional experience in SEO with a proven track record of successfully developing and implementing international SEO strategies for multibrands.
- Extensive knowledge of SEO best practices and to be passionate about staying on top of news and trends in SEO and Online Marketing.
- Experience working with several SEO and analytics tools (E.g.: SEMrush, Screaming Frog, Google Search Console, Google Analytics, CrazyEgg, Google Cloud, Sistrix, etc.)
- Solid understanding of search engine algorithms, ranking factors, and industry best practices.
- Strong Technical Skills (Crawling, HTML, CSS, CDN performance, APIs Automation...)
- Proactive and independent profile capable of self-management
- You have analytical skills and a data-driven growth mindset.
- Excellent communication and collaboration skills.
- Professional proficiency in English (required).
At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.
