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VP, Technical SEO Leader
hace 2 meses
About Gartner Digital Markets
Gartner Digital Markets is a business unit within Gartner, a leading research and advisory company. Our mission is to empower organizations to accelerate growth by helping them make informed technology and services decisions. Gartner Digital Markets is the world's largest platform for finding software and services, with over 100 million annual visitors across four buyer destinations—Capterra, GetApp, Software Advice, and UpCity—and 70 localized sites.
What We're Looking For
We are seeking a highly skilled VP, Technical SEO to lead efforts to enhance organic traffic growth by partnering with product, engineering, and content teams to ensure that all Gartner Digital Markets brands are optimized for organic growth. This leader will work with a global team to drive our overall technical SEO strategy, including:
- Site page structure and URL structure
- Schema data and content strategy
- Core Web vitals and mobile Web strategies
- Establishing SEO testing best practices
- SEO analytics and programmatic interlinking
- Monitoring changes in Google algorithms
Responsibilities
The successful candidate will be responsible for:
- Implementing technical SEO strategies to increase traffic to buyer sites through on-page techniques such as title and meta-tagging, indexing, keyword ranking, overall site architecture, and off-page techniques (link building, backlink profile, etc.) to get exposure while building trust and authority for our content.
- Partnering with Product & Engineering leaders on prioritizing and implementing Technical SEO improvements.
- Monitoring and analyzing site performance and reviewing tracking metrics to drive enhancements and provide solutions to increase search engine ranking.
- Researching and evaluating new traffic trends and identifying new optimization opportunities.
- Assessing search outcomes related to sites or advertising/marketing campaigns.
- Conducting analysis for program effectiveness and using the findings for market site enhancements and to leverage optimization of all programs.
- Developing an SEO testing strategy, including evaluating SEO testing tools and determining how to use them alongside traditional A/B experience testing tools.
- Leading a globally distributed team primarily based in Barcelona, Spain and Austin, TX, hiring and developing top talent.
- Managing a positive group dynamic to foster a collaborative and innovative work environment.
Requirements
The ideal candidate will have:
- 10+ years of Sales and Marketing experience, with demonstrated expertise with technical SEO and leading data-driven strategies.
- Expertise with SEO tools, such as Google Search Console, Google Analytics/Tag Manager, BrightEdge, DeepCrawl, and Majestic.
- Knowledge and proven experience with International SEO.
- BA in Business, Marketing or equivalent work experience; MBA degree preferred.
- Experience in strategic planning and execution, with proven ability to work collaboratively and drive solutions with technical teams.
