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Digital Growth Analyst
hace 2 meses
Sector Alarm, a leading safety provider in Europe, is seeking a skilled CRO & Digital Analyst to drive the growth and success of our online presence. This role will be based in Madrid, reporting to the Group Brand and Website Director.
The ideal candidate will be pivotal in analyzing our website's acquisition funnel and recommending solutions to increase site traffic and conversion rates. Their expertise will enhance our online visibility, attract qualified traffic, and create personalized experiences for our visitors, leading to increased lead generation.
The CRO & Digital Analyst will collaborate closely with marketing teams across various domains, including brand, content, lead acquisition, SEO, website, and data, to ensure that our lead acquisition and website strategies are effective and aligned with the growth objectives of each market.
Key responsibilities include:
- Developing a comprehensive KPI framework to accurately measure website performance
- Monitoring and analyzing key website KPIs, including traffic, conversion rates, bounce rates, and search rankings
- Utilizing tools such as Google Analytics, Power BI, Crazy Egg, Hotjar, and VWO to analyze website traffic, user behavior, and conversion data
- Identifying opportunities for conversion rate optimization and defining A/B testing strategies in collaboration with different markets
- Working with the SEO Group Agency, content, and design teams to propose and implement CRO initiatives
- Assessing the effectiveness of CRO initiatives based on KPI analysis
- Coordinating with the UX designer and website project manager to implement required UX or technical features to launch new tests
- Assisting local teams in all 8 markets with the implementation of those tests
- Interpreting and analyzing test results, ensuring statistical significance, and communicating findings clearly to stakeholders
- Creating ad-hoc reporting and analysis in collaboration with different areas of the marketing team depending on business needs
- Supporting on digital costs and forecast maintenance
We are looking for someone with:
- A bachelor's degree in a related field; Master's degree preferred
- 3-5 years of relevant experience in the digital field, with a strong focus on digital analytics and CRO
- Proficiency in content management systems (CMS) and digital marketing tools
- Extensive experience with Google Analytics 4 (GA4), tag management systems (preferably Google Tag Manager), and data layer implementation
- Working knowledge of HTML, CSS, and JavaScript
- Fluency in English
- A work permit within the EU
Sector Alarm is a fast-growing company with a positive culture, driven by ambitious people. We enjoy our work and celebrate our achievements. Satisfied employees are our strongest resource as we offer opportunities for our employees to grow and develop both professionally and personally. To learn more about us, visit our website.
Note that applications must be submitted in English and will be reviewed on a rolling basis.
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