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Marketing Operations Specialist, AWS EMEA Marketing

hace 3 meses

Madrid, Madrid, España Amazon A tiempo completo

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

Amazon Web Services (AWS), a subsidiary of and a global leader in Cloud Computing, is looking for a highly analytical and detail-oriented individual with experience in building and implementing lead management processes to support growth marketing programs and activities.

The AWS EMEA Marketing team plans and executes various marketing programs and activities throughout the year to enable customer engagement and education. The team is looking for a marketing operations specialist with experience in lead management processes to ensure that AWS is catering to customer needs at the right time. The role collaborates with other marketing operations analysts in the EMEA Marketing team and is a trusted partner to the wider marketing and sales teams.

Key job responsibilities

  • Partner with EMEA Lead Management Specialists in developing EMEA best practices across lead management and rolling out established ones across EMEA
  • Lead the development of performance marketing related lead management to ensure there is a direct and real time connection between AWS customers and business development reps
  • Transform customer insights into projects, features and processes
  • Work with global lead management team in defining and improving lead scoring across all customer segments
  • Act as a strategic advisor to marketing managers and help them define the customer engagement model via digital and human touch
  • Collaborate and develop weekly/monthly/quarterly business reviews pertinent to lead management and present findings and recommendations to the marketing and sales leadership teams
  • Identify drivers of business problems and trends at their root, while also stepping back to understand the broader context
  • Act as a single point of contact and subject matter expert on lead management processes
  • Partner with EMEA Lead Management Specialists and Business Intelligence/Data Science in developing lead conversion and marketing pipeline (resulting from lead generation) forecasts and goals/KPIs.

Basic Qualifications

  • Experience analyzing data and best practices to assess performance drivers
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Speak, write, and read fluently in English
  • Bachelor's degree
  • Experience with CRM systems (i.e. Salesforce)

Preferred Qualifications

  • Experience using data visualization tools
  • Experience with SQL, programming and Excel VBA
  • Experience working with global cross-functional teams
  • Experience with marketing automation tools (i.e. Marketo)

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ) to know more about how we collect, use and transfer the personal data of our candidates.