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Head of Digital Marketing
hace 3 meses
En dependencia del responsable de Desarrollo de negocio de la
compañía tu misión será responsabilizarte del departamento de
Marketing Corporativo y Comunicación, deberás liderar la ejecución
de los canales de la compañía de modo que haya sinergias entre
digital y analógico para conseguir reforzar y afianzar nuestra
posición de liderazgo.
Deberás aportar en el proceso estratégico de la compañía para
conseguir crear cultura de marketing y comunicación.
Responsabilidades:
- Definir y ejecutar la estrategia global de marketing tanto del
- Establecer la hoja de ruta para medir y alcanzar los objetivos
- Conocer las tendencias del mercado y del sector a nível digital.
- Fomentar el reconocimiento de la marca en los diferentes
- Asegurar el alineamiento entre negocio y Compliance-Calidad
- Facilitar información de producto, servicio y precio a los equipos,
- Colaboración en la fijación de precios.
- Gestión de los diferentes canales de distribución B2B, B2C.
- Gestión del equipo y su desarrollo / motivación.
- Innovar en herramientas de marketing.
- Responsabilizarse del budget asignado.
- Desarrollo y promoción de nuevos productos y servicios.
- Desarrollo y ejecución del plan de Formación
Requisitos:
- Licenciatura/grado en CC. de la Salud, ADE, Marketing, etc.
- Experiência en sector salud, farma o similar.
- Experiência de al menos 8 años gestionando equipos de
- Conocimiento de canal B2B y B2C.
- Haber participado en proyectos de integración.
Valorable
- Formación de postgrado en marketing
- Proyectos en Europa y/o Internacional
- Publicaciones, participación en ponencias
- Experiência en gestión de negocios / equipos de ventas