Professional & Strategic Capabilities Manager

hace 3 semanas

Madrid, España Kenvue A tiempo completo
Description
Kenvue is currently recruiting for a Professional & Strategic Capabilities Manager
Start Date : December 2024
Who we are
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson’s and BAND-AID® Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you Join us in shaping our future–and yours.
What you will do
As the Professional & Strategic Capabilities Manager, you will build the optimal Product technical training and professional model. You will define the best strategy for Internal product capabilities and Professional route to market for key brands across Self Care, Skin Health & Essential Health to drive HCP recommendation. You will develop, lead, and ensure execution of product capabilities and professional business plans. You will as well support the brand teams on product capabilities and professional marketing activities (resources, budget, implementation plans, business insights).
Key responsabilities
- Build and ensure implementation of the capabilities & professional strategy including route to market
- Defines training strategy & content to develop internal and external strategic capabilities (product/category).
- Collaborates with RA, MA, BA & Marketing to adapt and align contents for internal and external product trainings.
- Coordinate the preparation of training materials, as required, in accordance with SOPs and European processes
- Accesses all the available training supports and defines the best-balanced model between F2F and Digital.
- Uses market data and Professional marketing guidelines to build an omni-channel professional strategy including prioritization of HCP targets and brands, and optimal route to market.
- Builds a 3-year business case and secures internal alignment and funding with the support from Cluster Professional team.
- Champions digital as a key touchpoint for HCPs and drives omni-channel agenda.
- Partners with cluster marketing team and other local markets in SEF to drive synergies, scale best practices and optimize plans.
- Lead development of professional marketing strategy and execution
- Develops innovative professional marketing programs based on brand/product strategies and implements through professional detailing team and brand team.
- Sets local professional marketing plans in line with cluster professional strategy, brand strategy and company priorities.
- Collaborates with brand teams to provide 360 holistic brand marketing mix.
- Optimizes professional BME spend across all elements of the marketing mix and uses appropriate channels of communication (congresses, seminars, advisory board, CRM etc).
- Ensures that all detailing services are delivered in strict accordance with the terms and specifications outlined in the contract, maintaining the highest standards of quality and customer satisfaction.
- Builds strong partnership with Regional / Local Medical Affairs team in order to leverage clinical studies and scientific information.
- Builds strong partnership with the cluster professional team and other local professional teams in SEF.
- Ensures completion of market analysis and monitors competitive activity.
- Compliance: Ensure systems are in place to ensure compliance with Regulatory Authority and corporate requirements and HCC requirements.
- To establish and build on relationships with Key Opinion Leaders (KOLs) both within and outside the company.
- Builds strong network with key opinion leaders, associations, and societies and monitors industry developments impacting business.
- Works with these KOLs for speaker programs, digital content, PR activities, and advisory boards.
- Professional Marketing Intelligence
- Identification of potential changes in market trends which impact J&J
- Support brand teams with market research activities involving HCPs
Qualifications
What we are looking for
Required Qualifications
- Degree in Pharmacy or other medical sciences, or closely related specialty. Post-graduate education or equivalent experience in health care markets and/or business administration is desirable.
- 10 years mix of Consumer, Pharma and/or OTC experience
- Experience from a multi-national or regional company in preferably FMCG
- Experience in medical detailing / professional communication
- Digital experience in developing and implementing campaigns
- Agency management experience
- Excellent verbal and written English and Spanish (other languages a plus)
Required skills
- Experience in working with medical detailing / professional communication and SFA/SFE tools and metrics
- Digital Experience (persona, content, campaign development, metrics)
- Proven track record in developing strategy & put it into excellence in execution and performance
- Influencing without authority
- Strategic mindset & collaboration
What’s in it for you
- Competitive package
- Medical Insurance
- Pension plan
- Wellness progam
- Learning & Development Opportunities
- Employee Resource Groups
- Flexible schedule - Hybrid mode
- Canteen on site
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.
Primary Location Europe/Middle East/Africa-Spain-Community of Madrid-Madrid
Job Function Customer Education

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