Strategic Product Manager
hace 5 días
Our Team
At J&J Family Of Companies, we're driven by a passion for innovation and a commitment to delivering the best products to our customers. Our global team of ~22,000 diverse and brilliant people are passionate about insights, innovation, and committed to solving real-world problems. We put people first, care fiercely, earn trust with science, and solve with courage.
About the Role
We’re seeking a Professional & Strategic Capabilities Manager to build the optimal Product technical training and professional model. You will define the best strategy for Internal product capabilities and Professional route to market for key brands across Self Care, Skin Health & Essential Health to drive HCP recommendation.
Your Key Responsibilities
- Build and ensure implementation of the capabilities & professional strategy including route to market.
- Define training strategy & content to develop internal and external strategic capabilities (product/category).
- Collaborate with RA, MA, BA & Marketing to adapt and align contents for internal and external product trainings.
- Coordinate the preparation of training materials, as required, in accordance with SOPs and European processes.
- Access all the available training supports and define the best-balanced model between F2F and Digital.
- Use market data and Professional marketing guidelines to build an omni-channel professional strategy including prioritization of HCP targets and brands, and optimal route to market.
- Build a 3-year business case and secure internal alignment and funding with the support from Cluster Professional team.
- Champion digital as a key touchpoint for HCPs and drive omni-channel agenda.
- Partner with cluster marketing team and other local markets in SEF to drive synergies, scale best practices and optimize plans.
- Lead development of professional marketing strategy and execution.
- Develop innovative professional marketing programs based on brand/product strategies and implement through professional detailing team and brand team.
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