Senior Product Manager
hace 4 semanas
We are seeking a seasoned Senior Product Manager to drive the strategic development and execution of our product roadmap, with a strong focus on CRM, CMS, Back Office, Product Analytics, Retention, Promo Management, Bonus, and Loyalty functionalities.
As a key member of our team, you will be responsible for translating business strategy into a comprehensive product strategy, conducting market research and competitive analysis, and developing products according to market needs.
Key responsibilities include:
- Driving the strategic development and execution of our product roadmap
- Translating business strategy into a comprehensive product strategy
- Conducting market research and competitive analysis
- Developing products according to market needs
- Supporting product initiatives at all stages
- Developing product and functional requirements
- Prioritizing features and enhancements
- Open and monitoring the execution of tasks
- Managing product UX/UI and use data and analytics to inform decision-making and optimize product performance
- Coordinating cross-functional teams including engineering, design, marketing, and operations to ensure cohesive product development and execution
- Managing, developing, and improving all aspects of the product
- Monitoring, analyzing, and managing product metrics (financial, conversion, gaming) and sales funnels
- Managing the bonus and loyalty systems, continually enhancing functionality to increase customer engagement and retention
- Designing and implementing robust retention processes, focusing on customer segmentation, timing, and personalized offers, and working closely with the marketing team to develop targeted retention campaigns that maximize customer lifetime value
- Creating documentation
- Introducing benchmarks, both industry's and company's
- Managing and developing product teams (CMS, SRM, Retention team)
Required skills include:
- Previous experience in the iGaming industry
- Strong and proven product development track record
- At least 5 years experience in a similar role
- Strong analytical skills with the ability to interpret data, identify insights, and make informed decisions
- Excellent communication and interpersonal skills
- Experience with Acquisition & Retention (CRM, e-mail marketing and content, promo and campaign management, bonuses, and gamification)
- Experience with A/B testing, post-analysis of split results
We are a dynamic and rapidly growing company, and we are looking for a talented Senior Product Manager to join our team. If you are a motivated and experienced professional with a passion for product development and customer experience, we encourage you to apply.
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