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Strategic Product Development Manager
hace 2 meses
About the Role
The Professional & Strategic Capabilities Manager will build and execute a capabilities strategy to drive HCP recommendation for key brands across Self Care, Skin Health & Essential Health.
Key Responsibilities
- Develop and lead the implementation of a capabilities strategy, including route to market and training strategy.
- Collaborate with cross-functional teams to adapt and align content for internal and external product trainings.
- IDentify and Implement Training Needs
- Coordinate the preparation of training materials in accordance with SOPs and European processes.
- Access all available training supports and define the best-balanced model between F2F and Digital.
- Build Business Strategy
- Use market data and professional marketing guidelines to build an omni-channel professional strategy, including prioritization of HCP targets and brands.
- Optimize Professional BME Spend
- Optimize professional BME spend across all elements of the marketing mix and use appropriate channels of communication.
- Lead development of professional marketing strategy and execution, including innovative programs based on brand/product strategies.
- Develop and Implement Plans
- Set local professional marketing plans in line with cluster professional strategy, brand strategy, and company priorities.
- Collaborate with brand teams to provide a 360 holistic brand marketing mix.
About Kenvue
Kenvue is a house of iconic brands, including Neutrogena, Aveeno, Tylenol, Listerine, Johnson's, and BAND-AID Brand Adhesive Bandages, committed to delivering the best products to customers.
