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Casino CRM

hace 2 meses


Ceuta, España Betway Group A tiempo completo

On average it takes 5 minutes to apply for this role.

Kick-start your career in the online gaming world and experience the very latest in technology and innovation. 

Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique 

Our global customer base is exploding and we need your skills to support us on this exciting journey Don’t look back and submit your application before the opportunity passes you by..

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain and are constantly expanding and evolving.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

As a Casino CRM & Product Executive you’ll be responsible for executing the CRM and Product Strategy to increase customer lifetime value across the Betway product, mainly focus on Casino Online product and strategy. You will be responsible for the success of our game titles (Casino providers) by supporting with the overall casino strategy, as well as for helping to grow the CRM programme across Spain.

The position holder will be involved in collaborating cross functionally with Casino Global team, Country Management, Acquisition, Product, Integrations, Creative and Analytics teams as part of an aligned regional strategy. This role revolves around the use of technology and data to improve the effectiveness of CRM campaigns.

Thinking strategically, rather than tactically, you’ll drive the quality and profitability of a specific set of Slots, Table Games and Live Dealer products.

As mentioned, the role will be heavily focused on the Casino products (Slots, Roulettes, Live Dealer roulettes) and Marketing delivery communications in the area of Lifecycle, Compliance, AML, KYC, but with the scope to test and learn on all campaign types and products.

What you’ll be doing

As part of your role, your responsibilities will include:

Supporting and enhancing the overall casino activityManaging a range of communication tools – email, SMS, push notification, in-app messaging, landing pagesUtilizing data-driven insights and market research from increasing the value our Casino products, to enhance player engagement and retention, such as content updates, initiatives and loyalty programsCollaborating with Compliance team to ensure all products meet the required jurisdictional compliance whilst always maintaining consideration of responsible gamblingManaging projects with involvement in all Retention and Marketing processes starting from planning up until execution and reportingOwning the Games product roadmap having final sign off on game mechanics, user flows and detailed specificationMonitoring key performance metrics, A/B testing, and analysing campaign effectiveness to optimize marketing strategiesManaging content creation with the help of the creative departmentEnsuring Betway website is up to date across all platforms (mobile & desktop)Fully supporting the Casino Product (Slots, Table Games and Live Dealer) portfolio with focus on creating innovativeFollowing-up the Casino Games product roadmap having final sign off on game go-live dateCollaboration with internal stakeholders and customers across the organisation to inform the Casino Product vision, strategy, features, and prioritisationFollowing industry and competitors’ trends, as well as emerging technologies to identify new opportunities and stay ahead of the curve in the rapidly evolving gaming landscapeReviewing and reporting on campaigns, looking to spot trends we can try to reverse or enhance

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectivelyExperience working collaboratively in cross-functional teams, with a focus on achieving shared goalsExpertise in managing multiple projects simultaneously, with a track record of delivering on time and within scopeExceptional attention to detail, ensuring high standards of quality in all outputsAbility to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situationsExperience in the gambling industryInterest in online casino productsFluency in English and SpanishExperience with Salesforce Marketing Cloud (Content Builder, Journey Builder, CDP, etc.)Good project management skills

Desirable skills you’ve got up your sleeve

It would be great if you also have some the following skills:

In-depth knowledge of sports betting markets, including odds calculation, betting types and market trendsPrevious experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulationsFamiliarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standardsExperience in developing and executing customer retention strategiesBackground working on Casino ProductConnections within the industryExposure and good knowledge of a content management systemStrong problem-solving skills in understanding and diagnosing solutionsExperience with Excel in some capacityExperience on performance analysis

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

AdaptabilityOwnership and accountabilityInitiating actionResilienceTeam orientationIntegrityInnovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes:

We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.Local benefits:Private Health CareLife Assurance & Income ProtectionCompany Pension

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 17 countries, 85 nationalities, and 30 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.
Here, your growth is supported and your contributions valued.

Game on

Should you not hear from us within 2 weeks, please assume your application has not been successful.