Head of Retention

hace 3 días


Ceuta, Ceuta, España The Rank Group A tiempo completo
About the Role

We are seeking a seasoned Retention/CRM professional to lead and innovate our customer retention strategy across all our Rank International brands.

Key Responsibilities
  • Develop and execute a comprehensive CRM strategy to enhance customer retention through promotions, products, and communications
  • Work closely with various teams, including Product, Marketing, Analytics, and Technology, to ensure seamless execution of data-driven retention strategies
  • Place the customer at the heart of all activities to drive engagement, and increase conversion rates, loyalty, and lifetime value
  • Identify and solve workflow issues, promoting efficient and effective execution within your team
  • Plan, execute, and measure CRM campaigns, ensuring a test, learn and refine approach
  • Introduce new CRM tools and techniques, such as push notifications and rich media SMS, to differentiate our brand
  • Report on key KPIs such as conversion, upsell, cross-sell, churn, and campaign performance. Ensure continuous evaluation and optimization of CRM initiatives
  • Ensure all communications comply with relevant regulatory and GDPR frameworks
Requirements
  • Experience in the gambling sector (ideally) OR financial services, multi-channel retail, telecommunication, entertainment or agency background
  • Ability to build strong relationships with all stakeholders, and tailor communication to meet the stakeholder's needs
  • Proven experience in influencing at all levels of the organisation and cross-functionally, and providing clarity and insight to complex discussions and debates to achieve resolution and understanding
  • Proven track record of creating and executing segmented end-to-end customer lifecycle journeys
  • Experience with CRM or Email marketing software essential (eg. Emailvision/SmartFocus/Silvepop/Salesforce/Adobe)
  • Proven experience in working with a mass-market customer base and executing a CRM strategy
  • Proven track record utilising an enterprise campaign management solution to drive multi-channel, highly segmented CRM initiatives
  • Experience in driving measurable revenue growth through customer marketing deliver
  • Computer experience - must be competent (intermediate to advanced) in Microsoft Office
  • Experience with Bingo and/or Casino as a user is a plus
  • Degree in some marketing or analytics-related field
About The Rank Group

We are a leading online gaming operator in the Spanish markets with an expanding online and offline portfolio focused on bingo, casino and sports betting with 4 leading brands: YoCasino, YoBingo, YoSports and Enracha.

We offer our own bingo and slots software and also more than 2000 games from the best game providers. With offices based in Ceuta, Malta & Spain we always strive to bring joy and security to our customers. Additionally, we will be launching soon in other regulated markets

Our goal is to provide entertainment to our customers with our websites and apps so that they can access our products from their mobile phones, tablets and computers.



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