Global Brand Strategy Execution Manager

hace 1 mes

Madrid, España Brambles A tiempo completo

Description

Position Purpose

The Brand Strategy Execution Manager plays a pivotal role in ensuring the effective implementation of brand strategies across all corporate channels and initiatives. This role involves coordinating with various departments to align brand messaging, monitoring brand performance metrics, and driving continuous improvement in brand execution.

Responsible for ensuring that Brambles and its portfolio of brands, products, services, and product lines resonate with current or potential stakeholders (customers, employees, investors and other market players).

Responsible for preparing Brand Health reports as well as keeping an eye on competitive and comparator companies in the marketplace so decisions can be made to best positioning our portfolio of current and future brands.

Scope

Global responsibilities: 50 + countries All Brambles Portfolio of Brands (existing and future)

Major/Key Accountabilities

Create an amazing brand by ensuring a powerful, consistent brand experience across all touchpoints for all stakeholders Provide mechanisms to prevent and effectively deal with brand queries, brand misuses or brand opportunities at group level within the scope of the Brand Governance process Analyse reputation factors and measure brand reputation (for Brambles and all its portfolio of brands) and issue brand health reports with improvement recommendations to all brand aspects Monitor and manage our brand positioning across online and traditional channels and keep track on how our brands resonate with our target audience thought brand reputation assessments and brand health maps. Detect ongoing trends and mitigation options by collecting and analysing brand insights across all markets  Contribute to the brand’s reputation by regularly reviewing information about our products and services, including physical branding, collaterals, search engines, social media and communities, blogs, and forums Monitor and assess revised and new content to make improvement suggestions for SEO optimization  Submit regular reports to group and regional teams that support strategic decision making  Support regional / functional teams and brand agency in the creation and implementation of brand related initiatives Drive the Brand Governance Process

Qualifications

Essential

Bachelor's Degree in Business Administration, Marketing, or other related field.

Desirable

Recognised certification in marketing areas like market research and brand strategy MBA with marketing specializationProject management certification

Experience

3 years’ experience of working at the heart of a brand team, of which at least 1 year spent leading a brand transformation program End-to-end experience of designing and delivering marketing governance processes in a matrix environment Experience in data analysis and interpretation with demonstrated proficiency in data visualisation tools Experience in driving high impact change

Skills and Knowledge

Technical Skills

Data analysis and interpretation Proficiency in using marketing tools—as social media analytics, brand voice and writing tools, Semrush Digital marketing skills such as search engine optimization, email marketing, and social media marketing Understanding website design and development Knowledge of consumer behavior and trends Ability to track and measure Brand Performance Indicators

Interpersonal Skills

Creativity and innovation Excellent communication skills to convey brand messages and connect with target audiences effectively Strong leadership abilities are necessary to guide teams and inspire them toward brand success Effective strategic planning to set clear objectives and outline the path to achieving scale Solid understanding of financial management for making informed decisions and optimizing brand resources Ability to share and evolve the brand identity over time by understanding strategy pillars and learning from data and media listening  Curiosity and agility, constantly conducting thorough market research to gather valuable insights and stay informed about stakeholder preferences and industry trends

Languages

Essential: Fluent English

Desirable : Any other languages will be consider a plus

Preferred Education

Bachelors - Business Administration/Management, Bachelors - Marketing

Preferred Level of Work Experience

3 - 5 years

Remote Type

Hybrid Remote

We are an Equal Opportunity Employer, and we are committed to developing a diverse workforce in which everyone is treated fairly, with respect, and has the opportunity to contribute to business success while realizing his or her potential. This means harnessing the unique skills and experience that each individual brings and we do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

Individuals fraudulently misrepresenting themselves as Brambles or CHEP representatives have scheduled interviews and offered fraudulent employment opportunities with the intent to commit identity theft or solicit money. Brambles and CHEP never conduct interviews via online chat or request money as a term of employment. If you have a question as to the legitimacy of an interview or job offer, please contact us at

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