Global Brand Execution Lead

hace 2 semanas

Madrid, España Brambles Group A tiempo completo

CHEP helps move more goods to more people, in more places than any other organization on earth via our 300 million pallets, crates and containers. We employ 11,000 people and operate in more than 55 countries. Through our pioneering and sustainable share-and-reuse business model, the world’s biggest brands trust us to help them transport their goods more efficiently, safely and with less environmental impact.

What does that mean for you? You’ll join an international organization big enough to take you anywhere, and small enough to get you there sooner. You’ll help change how goods get to market and contribute to global sustainability. You’ll be empowered to bring your authentic self to work and be surrounded by diverse and driven professionals. And you can maximize your work-life balance and flexibility through our

Hybrid Work Model


**Job Description**:
As Global Brand Execution Lead, you will be responsible for ensuring that Brambles and its portfolio of brands, products, services, and product lines resonate with current or potential stakeholders (customers, employees, investors and other market players).

In addition, you will be responsible for preparing Brand Health reports, as well as keeping an eye on competitive and comparator companies in the marketplace so decisions can be made to best positioning our portfolio of current and future brands.

Some of the main tasks of this role are:

- Create an amazing brand by ensuring a powerful, consistent brand experience across all touchpoints for all stakeholders
- Provide mechanisms to prevent and effectively deal with brand queries, brand misuses or brand opportunities at group level within the scope of the Brand Governance process
- Analyse reputation factors and measure brand reputation (for Brambles and all its portfolio of brands) and issue brand health reports with improvement recommendations
- Monitor and manage our brand positioning across online and traditional channels thought brand reputation assessments and brand health maps.
- Detect ongoing trends and mitigation options
- Contribute to the brand’s reputation by regularly reviewing information about our products and services, including physical branding, collaterals, search engines, social media and communities, blogs, and forums
- Monitor and assess revised and new content to make improvement suggestions for SEO optimization
- Submit regular reports to group and regional teams that support strategic decision making
- Support regional / functional teams and brand agency in the creation and implementation of brand related initiatives
- Drive the Brand Governance Process

What we look for:
- 3 years’ experience of working at the heart of a brand team, of which at least 1 year spent leading a brand transformation program- Bachelor's Degree in Business Administration, Marketing, or other related field.- End-to-end experience of designing and delivering marketing governance processes in a matrix environment- Experience in data analysis, interpretation, and usage of data visualisation tools- Proficiency in using marketing tools—as social media analytics, brand voice and writing tools, Semrush-
- Strong leadership abilities- Effective strategic planning- Solid understanding of financial management- Understanding website design and development- Knowledge of consumer behavior and trends- Ability to track and measure Brand Performance Indicators

Languages:
English fluency

Any other language would be considered to be a plus.

Preferred Education

Bachelors - Marketing

Preferred Level of Work Experience

3 - 5 yearsHybrid Remote

We are an Equal Opportunity Employer and we are committed to developing a diverse workforce in which everyone is treated fairly, with respect, and has the opportunity to contribute to business success while realizing his or her potential. This means harnessing the unique skills and experience that each individual brings and we do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

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