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Associate Manager Media Iberia
hace 2 meses
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Team:
The Iberia Marketing Team purpose is to connect our brands and products with our audience: kids, kidults, parents, gifters. Category and Digital team work closely together to drive profitable growth by expanding our market share across categories, driving demand creation excellence in a consumer-centric and digital-first approach, supporting franchise management activation.
The Opportunity:
Reporting to the Iberia Marketing Lead and dotted line to the EMEA Director Digital & Omnichannel, as Associate Manager Media you’ll be responsible for driving the Iberia digital media agenda and activations to deliver maximum ROI. The position includes management responsibilities of a team.
What Your Impact Will Be:
Drive Iberia Media Strategy & Processes :Translate insights into strategies and actionsIdentify missing insights and trends and implement solutions to be a more “consumer-centric, insights-focused team”Continuously track and evaluate the performance of your efforts, and if necessary, adapt your strategy for the futureDrive test & learn agendaBudget management and coordinationBe externally focused: Assist to internal or external digital workshop. Keep up on trends in digital mediaActively work towards promoting best practice and efficiency gains in everything the team doesCoordinate and collaborate with Category team and Regional Digital team to share expertise of the local market as well as identify synergies, alignment, best practices and opportunities within the country Lead Integrated Media Planning : act as media lead and coordinator internally and with agencies and oversee all digital media campaignsBrand Audience strategy: collaborating with the Brand teams to understand Brand/Category specific needs when it comes to precision targeting, and to identify the data-enabled strategy for reaching our target consumers, optimize brand media plans, circulate best practices. Strategically dissect and question briefs, and briefs answersDigital engagement lead: (CTV, Youtube, Gaming, Social, Influencers…)Programmatic & data championLeading Data partnerships activation: identify data partnership opportunities with selected suppliers, to complement and integrate the 1st party data strategyDrive CRM from modelling to media planning, develop creatives and implementationDrive & execute eretail media activities partnering with sales and go-to-market teamCollaborate with Mattel-in house Amazon media team for Amazon media plansOversee reporting and optimization of campaigns eCommerce : expand online share in key retailers & Nurture pure playerseRetail listings overview & recommendationOptimization customers PDP: Ensuring ROAR assets implemented in PDPWork ecommerce trade plans together with KAMProvide eMerchandising assetsMattel Shop lead set-up & update point of contact Agencies management Digital & Media Agencies lead: Review, coordinate, align digital media plans with Category team and secure flawless coordination and execution with digital agencies (MM, Ogilvy, UM, Criteo…)Leading Privacy pillar: being the Privacy and GDPR guardian: Work with internal legal team and agencies to make sure our plans are COPPA /GDPR compliant Team Leader : Actively develop team membersWhat We’re Looking For:
Courageous Leader with media experience and with ability and confidence to learn and apply new skills True interest for digital media with understanding of performance marketing and enthusiasm for learning about new media markets and channels Minimum 7 years’ experience in Digital / Marketing preferably in FMCG and Minimum of 2 year of management Commercially minded, Results driven, pragmatic and decisive mindset, winning mentality, and a strong will to succeed Strong attention to detail with a desire to improve processes and drive team efficiency Proactive problem solver/solution-driven with a creative and highly analytical mind-set, able to read and interpret data and make proactive recommendations based on given insight Proven ability to navigate in a complex environment, Able to understand, Manage & reduce complexity Able to manage multiple deliverables & take decisions, whilst nurturing the development of team members Ability to work independently and make important decisions Ability to multitask effectively in a fast-paced environment Creative and high initiative Excellent interpersonal & collaboration skills. You will be trusted to navigate a Matrix organization, influence people and build strong relationships internally/externally to drive action Bachelor's degree in digital marketing MS Office and social media knowledge Fluent in English and Spanish. Portuguese is a plus Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
