Consumer Marketing Executive
hace 3 semanas
Position Summary
· Assists in defining the Marketing Strategy for the brand for the affiliate
· Assists in building and driving the 360° consumer marketing plan across all media channels
· Designs and executes consumer activations on and offline working closely with necessary teams (CRM, Earned, Digital, Sales, etc) ensuring brand identity is always pushed forward and respected.
Functions
· Works with Marketing Senior Manager in adapting the Global / Regional marketing strategy to maximize local relevancy
· Defines along with de Marketing senior manager the Consumer Calendar (launches, online key shopping moments, retailers activities) for all channels, working closely with Product Marketing, Trade, Online, Commercial teams
· Translates local consumer insights into marketing and selling opportunities.
· Collects and understands best practices from region, commercial and digital teams.
· Analyzes the competitive landscape and trends in market (NPD, merchandising, launches, pricing, and channels) to identify opportunities for growth and profit enhancement.
· Compiles campaign performance results (on and offline) and extracts learnings to adapt strategy in an agile way.
· Supports and cooperates with the Consumer Marketing Senior Manager and Product team to develop and share proactively all information about calendar/forecast changes impacting DP and forecast (Marketing calendar, campaigns, HTSM, consumer relevant activities)
· Takes part in the A&P budget and optimization actively.
· Supports Marketing Senior Manager in Media planning and execution with agency.
Qualifications
Position Summary
· Assists in defining the Marketing Strategy for the brand for the affiliate
· Assists in building and driving the 360° consumer marketing plan across all media channels
· Designs and executes consumer activations on and offline working closely with necessary teams (CRM, Earned, Digital, Sales, etc) ensuring brand identity is always pushed forward and respected.
Functions
· Works with Marketing Senior Manager in adapting the Global / Regional marketing strategy to maximize local relevancy
· Defines along with de Marketing senior manager the Consumer Calendar (launches, online key shopping moments, retailers activities) for all channels, working closely with Product Marketing, Trade, Online, Commercial teams
· Translates local consumer insights into marketing and selling opportunities.
· Collects and understands best practices from region, commercial and digital teams.
· Analyzes the competitive landscape and trends in market (NPD, merchandising, launches, pricing, and channels) to identify opportunities for growth and profit enhancement.
· Compiles campaign performance results (on and offline) and extracts learnings to adapt strategy in an agile way.
· Supports and cooperates with the Consumer Marketing Senior Manager and Product team to develop and share proactively all information about calendar/forecast changes impacting DP and forecast (Marketing calendar, campaigns, HTSM, consumer relevant activities)
· Takes part in the A&P budget and optimization actively.
· Supports Marketing Senior Manager in Media planning and execution with agency.
Job: Marketing
Primary Location: Europe, Middle East, Africa-ES-MD-Madrid
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 247179
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