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Consumer Marketing Executive

hace 4 meses

Madrid, España The Estee Lauder Companies A tiempo completo

Consumer Marketing Executive

Brand: Estée Lauder - Brand

Description

Position Summary

· Assists in defining the Marketing Strategy for the brand for the affiliate

· Assists in building and driving the 360° consumer marketing plan across all media channels

· Designs and executes consumer activations on and offline working closely with necessary teams (CRM, Earned, Digital, Sales, etc) ensuring brand identity is always pushed forward and respected.

Functions

· Works with Marketing Senior Manager in adapting the Global / Regional marketing strategy to maximize local relevancy

· Defines along with de Marketing senior manager the Consumer Calendar (launches, online key shopping moments, retailers activities) for all channels, working closely with Product Marketing, Trade, Online, Commercial teams

· Translates local consumer insights into marketing and selling opportunities.

· Collects and understands best practices from region, commercial and digital teams.

· Analyzes the competitive landscape and trends in market (NPD, merchandising, launches, pricing, and channels) to identify opportunities for growth and profit enhancement.

· Compiles campaign performance results (on and offline) and extracts learnings to adapt strategy in an agile way.

· Supports and cooperates with the Consumer Marketing Senior Manager and Product team to develop and share proactively all information about calendar/forecast changes impacting DP and forecast (Marketing calendar, campaigns, HTSM, consumer relevant activities)

· Takes part in the A&P budget and optimization actively.

· Supports Marketing Senior Manager in Media planning and execution with agency.

Qualifications

Competences

· Strong communication skills including understanding how to clearly communicate

messages to consumer and key stakeholders.

· Data driven, with the ability to switch fast to new trends and consumer habits and with strong analytical skills

· Willingness to test, learn and challenge the status quo

· Multitasking and decision-making skills

· Team player with a high level of initiative and assertiveness

· High sensitivity to luxury industry

Requirements

· Bachelor´s Degree

· 3years of Marketing Experience

· Fluent English is a must

Job: Marketing

Primary Location: Europe, Middle East, Africa-ES-MD-Madrid

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 247179