Consumer Marketing Executive

hace 7 días

Madrid, Madrid, España Estée Lauder - Brand A tiempo completo
Consumer Marketing Executive

Position Summary

  • Assists in defining the Marketing Strategy for the brand for the affiliate
  • Assists in building and driving the consumer marketing plan across all media channels
  • Designs and executes consumer activations on and offline collaborating closely with necessary teams (CRM, Digital, Sales, etc.) to ensure brand identity is consistently highlighted

Functions

  • Works with Marketing Senior Manager to adapt the Global / Regional marketing strategy for local relevancy
  • Defines the Consumer Calendar with the Marketing senior manager for all channels, in collaboration with Product Marketing, Trade, Online, and Commercial teams
  • Translates local consumer insights into marketing and sales opportunities
  • Collects best practices from regional, commercial, and digital teams
  • Analyzes the market landscape and trends to identify growth opportunities
  • Compiles campaign performance results and adapts strategies based on learnings
  • Supports the Consumer Marketing Senior Manager and Product team in sharing information about calendar/forecast changes affecting marketing activities
  • Participates in A&P budgeting and optimization
  • Supports Marketing Senior Manager in Media planning and execution with the agency

Competences

  • Strong communication skills to effectively communicate messages to consumers and stakeholders
  • Data-driven, flexible in adapting to new trends, strong analytical skills
  • Willingness to innovate, learn, and challenge the norm
  • Ability to multitask, make decisions, and show initiative
  • Team player with assertiveness and a keen sense for the luxury industry

Requirements

  • Bachelor's Degree
  • +3 years of Marketing Experience
  • Must be fluent in English

Job: Marketing
Primary Location: Europe, Middle East, Africa-ES-MD-Madrid
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 247179

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