Consumer Marketing Manager

hace 2 semanas

Madrid, Madrid, España The Estee Lauder Companies A tiempo completo

Consumer Marketing Manager

Brand: Estée Lauder - Brand

Description

Position Summary


• Defines the Marketing Strategy for the Brand in the Affiliate


• Builds and drives the 360° consumer marketing plan across all media channels


• Drives A&P mix optimization


• Defines the Consumer Journey(s) combining all communication and distribution channels

  • DP & forecasting
  • Merchadising focus and priorities

Job Description

ENSURE CONSUMER MARKETING STRATEGY RELEVANCY IN EMEA

· Defines and owns the Consumer Calendar (launches, key shopping moments, retailers activations...) for all channels, working closely with Product Marketing, Trade, Online and Commercial teams

· Build consumer marketing calendar including A&P quarter and priorities

· Push the collaboration with OL with the 360-degree approach

· Working with Product Marketing Manager to support the strategy (360 file, Launch report, templates for ad-hoc request etc.)

· Budget elaboration,

· Consumer Engagement strategy, aligning Media, communication and CRM strategy with budget guidelines

· Collaborate with Online manager to drive Online growth and ensure consistency with media activations (digital, social and traditional) and in-store activations.

· Ensure VM consistency within all touchpoints and ensure assets delivery for each touchpoint.

· Analyze sell-out results (NPD, Retail Sales dashboard) and share consumer/market learnings.

MAXIMIZE BRAND AWARENESS AND CONVERSION VIA ADAPTED MESSAGES AND TOUCHPOINTS

· Identify new local opportunities to reach new consumer segments.

· Develop digital, social and CRM focus.

· Leads and orchestrates Paid, Owned and Earned activities, giving clear guidelines and objectives and ensuring smooth flow of information.

· Lead consumer insights and data, infusing the overall team.

· Define 'sampling strategy' and collaborate with Product Marketing Manager to ensure consistent FC and usage plan.

Qualifications

Work Experience & Profile

× Strategic vision

× Expertise of cosmetic industry

× Marketing & Digital background

× Excellent communication skills

× Passion for beauty and sensitivity to luxury

Job Requirements & Qualifications

5 years of experience

Fluent English

Job: Marketing

Primary Location: Europe, Middle East, Africa-ES-MD-Madrid

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 247326


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