Consumer Marketing Executive

hace 7 días

Madrid, Madrid, España The Estée Lauder Companies A tiempo completo

Position Summary

  • Assists in defining the Marketing Strategy for the brand for the affiliate
  • Assists in building and driving the 360° consumer marketing plan across all media channels
  • Designs and executes consumer activations on and offline working closely with necessary teams (CRM, Earned, Digital, Sales, etc) ensuring brand identity is always pushed forward and respected.

Functions

  • Works with Marketing Senior Manager in adapting the Global / Regional marketing strategy to maximize local relevancy
  • Defines along with de Marketing senior manager the Consumer Calendar (launches, online key shopping moments, retailers activities) for all channels, working closely with Product Marketing, Trade, Online, Commercial teams
  • Translates local consumer insights into marketing and selling opportunities.
  • Collects and understands best practices from region, commercial and digital teams.
  • Analyzes the competitive landscape and trends in market (NPD, merchandising, launches, pricing, and channels) to identify opportunities for growth and profit enhancement.
  • Compiles campaign performance results (on and offline) and extracts learnings to adapt strategy in an agile way.
  • Supports and cooperates with the Consumer Marketing Senior Manager and Product team to develop and share proactively all information about calendar/forecast changes impacting DP and forecast (Marketing calendar, campaigns, HTSM, consumer relevant activities)
  • Takes part in the A&P budget and optimization actively.
  • Supports Marketing Senior Manager in Media planning and execution with agency.

Qualifications Competences**- Strong communication skills including understanding how to clearly communicate

messages to consumer and key stakeholders.

  • Data driven, with the ability to switch fast to new trends and consumer habits and with strong analytical skills
  • Willingness to test, learn and challenge the status quo
  • Multitasking and decisionmaking skills
  • Team player with a high level of initiative and assertiveness
  • High sensitivity to luxury industry

Requirements:

  • Bachelor ́s Degree
- +3years of Marketing Experience

  • Fluent English is a must

Job:
Marketing

Primary Location:
Europe, Middle East, Africa-ES-MD-Madrid

Job Type:
Standard

Schedule:
Full-time

Shift: 1st (Day) Shift

Job Number: 247179

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