Consumer Marketing Executive

hace 3 semanas

Madrid, España Estée Lauder - Brand A tiempo completo

Position Summary

·Assists in defining the Marketing Strategy for the brand for the affiliate

·Assists in building and driving the 360° consumer marketing plan across all media channels

·Designs and executes consumer activations on and offline working closely with necessary teams (CRM, Earned, Digital, Sales, etc) ensuring brand identity is always pushed forward and respected.

Functions

·Works with Marketing Senior Manager in adapting the Global / Regional marketing strategy to maximize local relevancy

·Defines along with de Marketing senior manager the Consumer Calendar (launches, online key shopping moments, retailers activities) for all channels, working closely with Product Marketing, Trade, Online, Commercial teams

·Translates local consumer insights into marketing and selling opportunities.

·Collects and understands best practices from region, commercial and digital teams.

·Analyzes the competitive landscape and trends in market (NPD, merchandising, launches, pricing, and channels) to identify opportunities for growth and profit enhancement.

·Compiles campaign performance results (on and offline) and extracts learnings to adapt strategy in an agile way.

·Supports and cooperates with the Consumer Marketing Senior Manager and Product team to develop and share proactively all information about calendar/forecast changes impacting DP and forecast (Marketing calendar, campaigns, HTSM, consumer relevant activities)

·Takes part in the A&P budget and optimization actively.

·Supports Marketing Senior Manager in Media planning and execution with agency.


Qualifications

Position Summary

·Assists in defining the Marketing Strategy for the brand for the affiliate

·Assists in building and driving the 360° consumer marketing plan across all media channels

·Designs and executes consumer activations on and offline working closely with necessary teams (CRM, Earned, Digital, Sales, etc) ensuring brand identity is always pushed forward and respected.

Functions

·Works with Marketing Senior Manager in adapting the Global / Regional marketing strategy to maximize local relevancy

·Defines along with de Marketing senior manager the Consumer Calendar (launches, online key shopping moments, retailers activities) for all channels, working closely with Product Marketing, Trade, Online, Commercial teams

·Translates local consumer insights into marketing and selling opportunities.

·Collects and understands best practices from region, commercial and digital teams.

·Analyzes the competitive landscape and trends in market (NPD, merchandising, launches, pricing, and channels) to identify opportunities for growth and profit enhancement.

·Compiles campaign performance results (on and offline) and extracts learnings to adapt strategy in an agile way.

·Supports and cooperates with the Consumer Marketing Senior Manager and Product team to develop and share proactively all information about calendar/forecast changes impacting DP and forecast (Marketing calendar, campaigns, HTSM, consumer relevant activities)

·Takes part in the A&P budget and optimization actively.

·Supports Marketing Senior Manager in Media planning and execution with agency.


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