KA E-commerce Executive
hace 4 semanas
Primary responsibility is to grow market share within a designated account list (PURE PLAYERS & ECI SHOE SHOPS) through the combination of acquiring new business and increasing current client spend while increasing client satisfaction.
The KA E-commerce Executive has three main objectives:
COMMERCIAL FOCUS (60% of time):
- Manages KA relationship for ecommerce channel, creating a solid referral relationship with the e-comm KA teams.
- Leads and manages the strategic agenda with the e-comm KA.
- Helps improve business processes and make us more effective in supporting our KA on digital business.
- Work close to the Customer service teams to leverage commercial opportunities, ensure appropriate support, product availability and deliveries. Responsible for OB management.
- Support Key Account Manager in establish and communicate internally the seasonal calendar, explaining the objectives, content, and deliverables of the different meetings.
- Pro-actively support Key Account Manager in suggesting selection recommendation according to Net Sales objectives, respecting range segmentation.
- Creation of assortment adapted to the client's needs and sell out.
- Organize Logistics aspects for the presentations (agenda, rooms, catering, and models booking, samples, PPT templates, handbooks, etc.).
DATA FOCUS (25% of time):
- Create the necessary reporting for the accounts’ monitoring.
- Business Analysis / Data driven: Continuous analysis of e-comm KPI’s, sales KPI’s and results, ROI and key drivers. Stablish proper learnings and strategies based on the analysis to grow the digital business.
- Product Analysis and control in the KA e-comm: assure correct arrival, visibility and purchasing.
- Monitoring and analysis of weekly stock replacement to improve customer reorder ratios.
STRATEGIC FOCUS (15% of time):
- Develop the e-comm sell in strategy together with sales accounts.
- Searches for tactical opportunities & promotions to increase sell out.
- Collaborate with the Teamhead ecomm in leading campaigns and implements promotions and maximize the e-comm strategy visibility.
- Deliver best shopping experience to make sure people choose and buy our brands online vs our competitors.
- Store and digital visit on a regular basis, report KAM and PUMA Iberia Management on business status, competition activity and product sell-through.
- Establish pro-actively personal relationships with the Account Buyer teams.
Education:
University degree, Business Administration or Marketing preferable.
E-comm or Digital Marketing Postgraduate Degree is desirable.
Languages:
Spanish required.
English required.
Experience:
3 to 5 years of E-comm and Sales experience in consumer goods, fashion or athletic product industry.
Team management or project management experience preferable.
Capabilities:
Strategic mindset
Analytical skills
Commercial skills
Communication skills
Problem Solving
Planning & Organizing
Product & Market knowledge
SPEED & SPIRIT-
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